Marriott Moxy Hotel | 240 Tremont Street (Parcel P-7A) | Theater District

I heard it's not much of a roof deck either...more of a meeting/event space that has a temporary bar. I could be wrong on that one though.

The hotel is also already on the market to be sold by Norwich Partners...broker told me $195MM
 
Thats somethin, maybe if its a hit itll become more permanent. I love how many roof decks/bars we have now. We still need more, you cant have too many. Id love there to be an outdoor observation deck as well on one of the tallest buildings and the Hancock obs deck that they illegally closed needs to be opened again.
 
Looks pretty nice at night. The advertising is... Bright
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Boston needs a few more of these kinds of electronic billboards on buildings -- there should be an ordinance to reduce blank walls

You get taxed by the sq ft of blank wall unless its "enlivened" by an electronic display -- that at least changes hourly
 
whighlander said:
Boston needs a few more of these kinds of electronic billboards on buildings -- there should be an ordinance to reduce blank walls

You get taxed by the sq ft of blank wall unless its "enlivened" by an electronic display -- that at least changes hourly
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Or at least murals. I don't care if it's digital or artistic, but I agree with getting rid of blank walls wherever possible.
 
George_Apley said:
Or at least murals. I don't care if it's digital or artistic, but I agree with getting rid of blank walls wherever possible.
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George -- perhaps the idea should be -- tax a blank wall and give credit for either a static mural [painted or electronic] and extra credit for something dynamic [painter or electronic that can at least change with the seasons]

Developers could then put in the infrastructure and rent the space to someone creative -- the city benefits and there is no cost to the tax payers
 
whighlander said:
Boston needs a few more of these kinds of electronic billboards on buildings -- there should be an ordinance to reduce blank walls

You get taxed by the sq ft of blank wall unless its "enlivened" by an electronic display -- that at least changes hourly
Click to expand...

The theatre district should definitely have more of the electronic billboards to advertise all the entertainment in the district. As long as it doesn't become Times Square or Las Vegas it will fit into the Boston charm.

Definitely in the other areas of Boston we should be giving incentives for murals and such on blank walls.
 
guitarguynboston said:
The theatre district should definitely have more of the electronic billboards to advertise all the entertainment in the district. As long as it doesn't become Times Square or Las Vegas it will fit into the Boston charm.

Definitely in the other areas of Boston we should be giving incentives for murals and such on blank walls.
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There are now three (3) of the high resolution billboards in the Theatre District. The Moxy one. One on the W Hotel canopy and one at Washington and Boylston, above the CVS.
 
JeffDowntown said:
There are now three (3) of the high resolution billboards in the Theatre District. The Moxy one. One on the W Hotel canopy and one at Washington and Boylston, above the CVS.
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Plus the Wilbur line-up board, which isn't modern hi-res but it's the OG sign for that area.
 
George_Apley said:
Plus the Wilbur line-up board, which isn't modern hi-res but it's the OG sign for that area.
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And there is a lot of show information displayed on the lower res signs at the Wang, Shubert and Cutler Majestic theaters.
 
JeffDowntown said:
And there is a lot of show information displayed on the lower res signs at the Wang, Shubert and Cutler Majestic theaters.
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I'm willing to bet that a lot of the Low Res will become High Res as technology progresses and costs decrease with the added benefit of selling ad or other space to outside uses including PSAs
 
I am a fan for more of these digital billboards.

The one caution as mentioned in the post, these are very bright at night. There are a bunch of them on 7th Ave near Madison Square Garden and there is one that seems to always have a Google ad with a white background and the light from it is so bright that it flickers into my apartment about a half-mile away above all of the other lights streaming in at night. I can imagine the local yokels in Beantown freaking out about "light pollution".
 
Czervik.Construction said:
I am a fan for more of these digital billboards.

The one caution as mentioned in the post, these are very bright at night. There are a bunch of them on 7th Ave near Madison Square Garden and there is one that seems to always have a Google ad with a white background and the light from it is so bright that it flickers into my apartment about a half-mile away above all of the other lights streaming in at night. I can imagine the local yokels in Beantown freaking out about "light pollution".
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To be honest, I think it's totally fair to be upset about very bright lights at night. Make it mandatory to have dark-background, or light-shifted ads after midnight or something.
 
George_Apley said:
To be honest, I think it's totally fair to be upset about very bright lights at night. Make it mandatory to have dark-background, or light-shifted ads after midnight or something.
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I’m assuming these are all Programmatically-enabled, which means the ads are RTB and coming from an approved set of advertisers within a private marketplace (PMP) framework. Whichever adtech company is running that PMP can actually set the type of creative controls you’re talking about: forcing alternative “night friendly” creatives during specific times.
 
A number of areas in Boston can be poorly lit - nice to see this area has a nice bright electronic billboard.
 
shawn said:
I’m assuming these are all Programmatically-enabled, which means the ads are RTB and coming from an approved set of advertisers within a private marketplace (PMP) framework. Whichever adtech company is running that PMP can actually set the type of creative controls you’re talking about: forcing alternative “night friendly” creatives during specific times.
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So MassDOT puts on this blindly bright neon yellow ad to distract drivers going by :) in all seriousness though it's not too too bright but it definitely stands out
 
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