I walk by this location often; I think it's too early to judge the pedestrian experience since the front sidewalks and plaza are surrounded by fencing. From what I can see through the fences it looks to be promising and a huge improvement over what was there.
Not sure this belongs in this thread but here's an interesting article in today's Boston Globe... link below.
Corporate signs are proliferating on Boston office towers. Here’s why.
HarbourVest has joined a growing list of corporate names that now grace Boston’s skyline...
It's a shame that building can't get redeveloped. At this point if it's more feasible to just tear it down and rebuild it might be a better option. That corner and area is quite dicey, Mass Ave is dirty and there are a lot of unsavory characters hanging around. I had some hope it might start to...
I think a well done business sign can enliven an otherwise boring or bland building. It also helps to let passerbys know who is in the building as opposed to just another anonymous office. Granted a fantastic building doesn't need a sign to make it more interesting but many buildings are just...
I like the logo, it adds some interest to the building and lets passerbys know what the building is about. Boston is full of unmarked, anonymous buildings that are a mystery as to what is in there. At least with a logo you know something. I was in Sydney and was amazed at all the corporate logos...
10/11/22 - it might be hard to see but there are banners on four floors with the words from the Rick Astley song "Never Gonna Give You Up"; don't know what that's all about...