Portland Music Hall | Cumberland Avenue

As usual the voices against anything in life are louder than the voices for anything even thought a majority of the comments were positive for the music hall. Obviously, most competing venues are going to be against a state of the art facility due to their own survival and true to form the PPH loves to stir things up and pounce on any negativity in order to create drama and division. Cross Insurance Arena, 8000 capacity: Portland Music Hall, 3300 capacity: Merrill Auditorium, 1900 capacity: State Theater, 1600 capacity: Aura, 1000 capacity. Promoters and performers know their ticket selling limitations and book whatever venue fits their needs and the proposed music hall fills a perfect niche in the Portland market.
 
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The loud minority continues to delay social, economic, and overall progress. Look at this example, Washington Ave project, or even the Jetport… TENS of “neighbors” from far and wide come to shoot down or delay projects like these. In reality 97% of people are in support of these changes to better our communities in some way shape or form. Unfortunately the loud 1-3% show up to complain and delay progress
 
The voices are the other venues that are falling in disrepair. All have gotten bad reputations regarding loading docks, catering, and dressing rooms. The owner of the State is a multi-million-dollar company that runs other venues in other states. The CIA is run by another multi-million-dollar company that runs other venues in other states. Then you have the City of Portland, do I say more that owns Merrill. Aka falling down ceiling and a loading area that's an embarrassment. Let's look at the Theatre District in Boston and the other music venues that put-on shows. Each has its own niche. The PSO is not going next door. Did you know that the PSO put a stop to the Boston POPs coming to Portland during the holidays because it would cut into their profit, even though the majority of the orchestra comes from the BSO and the POPs. If these venues had top notch facilities, then maybe I would be in support. I never seen such a city calling the kettle black.
 
The voices are the other venues that are falling in disrepair. All have gotten bad reputations regarding loading docks, catering, and dressing rooms. The owner of the State is a multi-million-dollar company that runs other venues in other states. The CIA is run by another multi-million-dollar company that runs other venues in other states. Then you have the City of Portland, do I say more that owns Merrill. Aka falling down ceiling and a loading area that's an embarrassment. Let's look at the Theatre District in Boston and the other music venues that put-on shows. Each has its own niche. The PSO is not going next door. Did you know that the PSO put a stop to the Boston POPs coming to Portland during the holidays because it would cut into their profit, even though the majority of the orchestra comes from the BSO and the POPs. If these venues had top notch facilities, then maybe I would be in support. I never seen such a city calling the kettle black.
Yeah, I don't know why the PSO is getting involved, unless it's what you implied (that the Pops could come do a Christmas show at the new theater and cut into their main revenue generator).
 
I kind of visit stadiums and arenas and music venues all over the country for my work, so I have some perspective on this. Portland does not have a music venue to fit the needs for today's customers and acts. Period.

1. Cross Insurance Arena.... lousy for sound and F&D offerings, but good on logistics and great on capacity.
2. Aura... great for sound, intimacy, F&D, new logistics, new tech, but tiny capacity.
3. Merrill... great for sound, intimacy, not bad for capacity, but bad for F&D and logistics.
4. State... average for sound, okay on intimacy, okay for capacity, bad for F&D and logistics.
5. Thompson's Point, good for capacity though no seating, good intimacy, logistics, good F&D, but seasonal.
6. Expo? Lol.

Best idea fix that would not be a ton of money? Cross Insurance Arena... Install acoustical panels that can be lowered from the rafters at the half-end of the south part with the VIP sections. Remove some seating and blast out some concrete to install two large standing bars with giant view screens. It would eliminate about 600 seats but that would be offset with patron standees and bar tops extending back into the existing F&D areas. Carpet this entire area for a cozy feel. Cost? Maybe $3-5 million, but well worth it. So, in effect, the venue seating for music acts at this half end of the building is cut in half, or around 4,000 when using seats on the floor (possible to push it back some more to total 4,500 seats). CIA will never be a viable music venue as is. F&D offerings are the big money maker for venues now. But people don't want to experience that in a boring place. They also don't have to be close to the stage if they are eating and drinking from a bar-like setting with giant screens to see what is going on up close. Fun option: build a killer dressing room area for the act/s. Something higher up with views of the city. Cost: 1.5 to 2 million, but well worth it. They will want to come back.
 
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A developer is currently proposing a $6oo million dollar project that includes housing, hotel, 1200 space garage, casino, and 3500 capacity for the Hampton Beach Casino...
 
I kind of visit stadiums and arenas and music venues all over the country for my work, so I have some perspective on this. Portland does not have a music venue to fit the needs for today's customers and acts. Period.

1. Cross Insurance Arena.... lousy for sound and F&D offerings, but good on logistics and great on capacity.
2. Aura... great for sound, intimacy, F&D, new logistics, new tech, but tiny capacity.
3. Merrill... great for sound, intimacy, not bad for capacity, but bad for F&D and logistics.
4. State... average for sound, okay on intimacy, okay for capacity, bad for F&D and logistics.
5. Thompson's Point, good for capacity though no seating, good intimacy, logistics, good F&D, but seasonal.
6. Expo? Lol.

Best idea fix that would not be a ton of money? Cross Insurance Arena... Install acoustical panels that can be lowered from the rafters at the half-end of the south part with the VIP sections. Remove some seating and blast out some concrete to install two large standing bars with giant view screens. It would eliminate about 600 seats but that would be offset with patron standees and bar tops extending back into the existing F&D areas. Carpet this entire area for a cozy feel. Cost? Maybe $3-5 million, but well worth it. So, in effect, the venue seating for music acts at this half end of the building is cut in half, or around 4,000 when using seats on the floor (possible to push it back some more to total 4,500 seats). CIA will never be a viable music venue as is. F&D offerings are the big money maker for venues now. But people don't want to experience that in a boring place. They also don't have to be close to the stage if they are eating and drinking from a bar-like setting with giant screens to see what is going on up close. Fun option: build a killer dressing room area for the act/s. Something higher up with views of the city. Cost: 1.5 to 2 million, but well worth it. They will want to come back.
To be fair, the Merrill is not the type of venue where the audience is expecting F&D offerings at all.
 
It depends on the event at Merrill. There is a lack of F&D at the facility which if offered in the right way could bring in a lot of revenue. But the city is so shortsighted that it misses opportunities. For example, I go to symphony hall to go see the POPs, there is a large room where wine, mixed drinks, and beer is served. Tables and chairs are provided. It just adds a little ambience. When a concert or a comedian is at the Merrill, the line is up the stairs as well as the 2nd floor closet as a bar with minimal choices.
 
To be fair, the Merrill is not the type of venue where the audience is expecting F&D offerings at all.
Disagree. It's no longer simply old people going to see classical music there. Some of the Broadway tour shows they have featured are immensely popular with teenagers, or young women. If you remember, I discussed in this blog the back-to-back Taylor Swift concerts at NRG in Houston last year, with a sangria cocktail offering that came in a plastic reflective disco ball with straw. They sold 20,000 at $40 each. The gross on that? $800,000. It's a different world today.
 
It depends on the event at Merrill. There is a lack of F&D at the facility which if offered in the right way could bring in a lot of revenue. But the city is so shortsighted that it misses opportunities. For example, I go to symphony hall to go see the POPs, there is a large room where wine, mixed drinks, and beer is served. Tables and chairs are provided. It just adds a little ambience. When a concert or a comedian is at the Merrill, the line is up the stairs as well as the 2nd floor closet as a bar with minimal choices.
There is no space outside of the auditorium to offer F&D and it would be inappropriate to allow it inside.
 
There is no space outside of the auditorium to offer F&D and it would be inappropriate to allow it inside.
And so that's why it's a somewhat failed space for shows and will continue to be. Haven't you noticed nearly everyone today is overweight? Most want to continually eat and drink to medicate their sorrows away. Okay then, so make money from it.
 

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