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Re: Mass + Main | 415 Massachusetts Avenue | Cambridge Ha! My firm wasn't involved with this one. But it's mind-boggling how fast the brand value of neighborhoods can change: I worked on a smallish project in Central Square 5 years ago and the data was clear that you needed to avoid the...

It sounds just like "Assembly" but the "ass" is replaced with "ex" - it's actually so easy to say, and I've seen people struggle with "Echelon" here in the Seaport. The decision was actually easy - a milquetoast brand would blend in and lead our audiences (more brokers than CEO's) to believe...

I'm not an architect, but I love architecture, so I joined this board to learn. I love reading the points from real architects, many of you have helped me to understand what makes architecture great... in fact, because of this board, I look at architecture differently now, so thank you. I...

I think the Alta XMBLY development deserves it's own thread, XMBLY is the commercial portion. Alta is a different development. Also, I love the name XMBLY. It was the only way to use the word "Assembly" without using the word "Assembly". And it follows the three rules of real estate branding...

Website (with many new renderings) is live - project was showcased on the NAIOP bus tour. www.thebeatboston.com

Re: Residences at 399 Congress St (formerly Madison Seaport Hotel) I don't mind the name, I'd be much less embarrassed to say "I live at Nema" than "I live at Echelon" - which would make me wince in guilt. For me, it's the "Where dreams embark" line that is a bit overkill for a building...

Re: Residences at 399 Congress St (formerly Madison Seaport Hotel) I think the sausage parcel has a name. There is a brand new sign on the fence that says "NEMA - Where dreams embark" Sigh.

I recently toured this property - I have always loved this building, but does anybody have any insight as to why the units just aren't selling? Is it the lack of parking or the lack of a neighborhood? It's disheartening because it's as if really quality, smart design just isn't valued in this...

BPDA approved. Story (and new rendering) here: https://www.dotnews.com/2018/bpda-gives-nod-globe-hq-revamp-developers-working-expansive-community

Re: Wynn Everett Casino | Everett Confirmed by whom, and where? This has been rumored for months, but what's the 'confirmation' that you speak of?

This is a real home run from the front angle, a little less exciting from all other angles and especially from a distance. Also, the sign says they are renting now? Did the condos not sell well? I've always wondered if renting in the Fenway could be seen as fun, but transient for a year or...

My user name?! It is unimaginative, I'll give you that. It's just my name and zip code. As for The Beat, I love it, but I'm partial because I know who named it and why. Maybe it's generational, but to me, it's names like 'Boston Landing' or 'Cambridge Crossing' that are truly and completely...

Re: 135 Morrissey (Boston Globe Site) | Dorchester While the moderator is at it, they should rename the thread "The Beat" since that's the name in the PNF and in the renderings - a nod to the newspaper's history and the energy being breathed into the new complex. As you can tell from my user...

Re: Seaport Parcels M1-M2 | Seaport Sq. | Seaport Judging by the attire of the hired help at the ground-breaking, I'm going to go out on a limb and say "upper".

Re: Seaport Parcels M1-M2 | Seaport Sq. | Seaport The property's name is "Echelon"

Re: Seaport Parcels M1-M2 | Seaport Sq. | Seaport I just meant that it didn't look like a traditional ground-breaking ceremony... There was no property brand name/logo, no marketing posters/graphics, most importantly - no Mayor Walsh. The Taiwanese/Chinese writing on the backdrop wasn't...

Nice photo of a translation from one mural to another.

Re: Seaport Parcels M1-M2 | Seaport Sq. | Seaport I walked by at lunch - they are setting up an event today... here's what's unusual... There is a large "M" logo on the backdrop, and then everything is in Chinese. The whole backdrop is full of Chinese. So it could be announcing a new...

We'll see - I think there's been a lot of excitement and hope that this would be "Boston's modern day flatiron building" with a thin, spiky point, tapering to something really special... but the shape and massing is MUCH more Waterside Place than what the renderings depict. I actually really...

I always felt the renderings did an incredible job of making this huge, flat, wide, ugly building look really slim, cool and interesting.