Financial crisis begins assault on local culture: Brandeis museum closing

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Brandeis to sell school's art collection
By Geoff Edgers and Peter Schworm
Globe Staff / January 26, 2009

Rocked by a budget crisis, Brandeis University will close its Rose Art Museum and sell off a 6,000-object collection that includes work by such contemporary masters as Roy Lichtenstein, Andy Warhol, and Nam June Paik.
Discuss the decision

The move shocked local arts leaders and drew harsh criticism from the Association of College and University Museums and Galleries. Rose Art Museum director Michael Rush declined comment this evening, saying he had just learned of the decision.

Brandeis is also discussing a range of sweeping proposals to bridge a budget deficit that could be as high as $10 million, such as reducing the size of the faculty by 10 percent, increasing undergraduate enrollment by 12 percent to boost tuition revenue, and overhauling the undergraduate curriculum by eliminating individual academic programs in favor of larger, interdisciplinary divisions.

Other plans under consideration include requiring students to take one summer semester, allowing the university to expand its student body without overcrowding, and adding a business program. The changes would take place, at the earliest, in 2010.

?This is not a happy day in the history of Brandeis,? President Jehuda Reinharz said tonight. ?The Rose is a jewel. But for the most part it?s a hidden jewel. It does not have great foot traffic and most of the great works we have, we are just not able to exhibit. We felt that, at this point given the recession and the financial crisis, we had no choice.?

Brandeis said the museum would be closed late this summer. It was founded in 1961; a new wing designed by celebrated architect Graham Gund was added in 2001.

Announcement of the closing came as Rush was searching for a chief curator. A leading expert on video art, he had arrived in 2005 with plans to expand the museum. He also launched a full scale analysis of the museum?s value by Christie?s auction house. Dennis Nealon, the university's director of public relations, would not say how much the collection is worth.

Experts on university art collections said the move was unusual, but not unexpected.

?Clearly, what?s happening with Brandeis now is that they decided the easiest way is to look around the campus and find things that can be capitalized,? said David Robertson, a Northwestern University professor who is president of the Association of College and Univertsity Museums and Galleries. ?It?s always art that goes first.?

But there is no precedent for selling an art collection of the Rose's stature. Internationally recognized, the collection is strong in American art of the 1960s and 1970s and includes works by Willem de Kooning, Jasper Johns, Morris Louis, and Helen Frankenthaler.

?I?m in shock,? said Mark Bessire, the recently named director of the Portland Museum Of Art. "And this is definitely not the time to be selling paintings, anyway. The market is dropping. I?m just kind of sitting here sweating because I can?t imagine Brandeis would take that step.?

http://www.boston.com/ae/theater_arts/articles/2009/01/26/brandeis_to_sell_schools_art_collection/
 
Maybe the museum should relocate in order to bring in more admissions fees? If it were located closer to the city center, it might get more visitors than it does at its relatively isolated site in Waltham.
 
Perhaps, but does the DeCordova Museum have trouble attracting visitors in Lincoln?
 
^ It doesn't anymore? (It used to.)


What did they change?
 
Word of the day: myopia

Anyway, this whole fiasco is one surefire way to generate interest.
 
The whole deal is a giant PR stunt to get donors to bail the University out. It's no different than politicians holding the public hostage over cuts in public safety funding whenever they want to raise taxes for pet projects.
 
You think that's a sure bet? I wouldn't be surprised to see the museum close, at least temporarily. They probably had all of their endowment invested in places were it got especially hurt. Who knows, maybe they even invested with Madoff.
 
WRT the DeCordova, it's on a pretty well-established tourist trail between Lexington and Concord, and surrounded by wealthy donors, too.
 

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