I keep saying this over and over and over again. I consult (or did) with food and drink and how it's designed and laid out offerings and have been to many stadiums and arenas across the country. I've seen so many games and concerts that it's become routine. Cross Insurance Arena can be fixed for relatively little money. Acoustical panels can be hung from the steel roof framework to fix the sound problems. Make them black so we further reduce that horrid white empty lit up space that is felt under the roof. The eye is fighting to look up there, or unconsciously. Supplement this with some additional and color adjustable LED lighting. Now, you can create a MUCH NICER mood and feel along with better sounds coming from the stage. Next, fix up the truly depressing food and drink areas. Ask Bissell and High Roller to come in and create dynamic offerings and hang areas along with HUGE MONITORS. Currently, CIA feels like the original Boston Garden, back when it had no AC. Yes, it once had no AC and during a Bruins playoff game in June the ice was melting while the game was going on! Come on, we can do this. It's 2026 and soon we're gonna see robots working the counters and it won't match the interior vibe one bit. .