This is basically the cornerstone parcel to essentially a new square being created here, and the main landmark gateway parcel into Copley/Newbury from Kenmore/Fenway/points south coming up Bolyston. We have parcel 12 anchoring the main pike side with retail and open public space, but, its main job is really to block most of the pike out (although also an gateway to the city from the Pike, but that isn't really relevant to off the pike). This is the main prominent parcel (across the street I would argue is a bit less so, but at least that proposal was interesting) and will make or break how this all turns out, in my opinion. You don't get the chance to essentially create a new square every day, especially not right between Copley and Kenmore.