Kenmore Square North (WHOOP) | 533-541 Commonwealth Ave | Fenway

Best angle on this sucker?

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The only acceptable façade of the WHOOPS building is the concrete backside.
 
If the sampler is a true indication of what the finished product is going to be I'm very worried.
 

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I was horrified by the Kensington development's cheap use of materials years ago. It's blended into the skyline, and I'm not as offended today. I wonder if this development will be the same over time?

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The Whoops building in all its glaring orange-ness at sunset. The pinkish color it has during the day is a bit subdued here by the orange light, which makes it slightly less hideous, but still ugly and cheap nonetheless.

Independent Thought Alert

As bad as the brick is and the Whoop sign is, the people shitting on it are worse. It sucks but it’s there. And is it the worst building in the Fenway?
 
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The building is not going anywhere and the Whoop sign will be in place for the term of the signage contract. With that, one man’s opinion is that overtime, that ugly building will stand out from the other Kenmore Square buildings as perhaps “hmm, interesting”. I like the Whoop sign. The Whoop Ban product is a pretty cool device with Boston bread ingenuity, https://www.whoop.com/. I would suspet that the Whoop sign will also standout such as the “Pru” and “Citigo” signs but with a more modern flare.
 
^^ Wrong. This building is utter, utter trash. It tore down a perfectly viable, historic and much nicer building. This is exactly what 'doing it wrong' looks like. Every party involved - the developer, the architect, the city regulatory bodies - should be ashamed of themselves.
 

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