Ghost signs — faded, hand-painted advertisements from years past — can be spotted on the exteriors of brick buildings all over Boston. The century-old traces of paint carry a sense of nostalgia in many Boston neighborhoods.
Now two brothers, muralists and sign painters from North Carolina, are breathing new life into a ghost sign on a building in Boston’s West End, one of the last standing after the neighborhood was largely demolished in the 1960s.
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The painting process is just as much a part of restoring history as the finished sign itself, said Jack Williams. “By doing everything by hand how it was done back in the 1890s, you’re ensuring that you’re still getting these human characteristics in the letters,” he said. “A lot of these signs are really wonky. But that’s how they originally work. And I think that there’s beauty in the fact that it was made by a person. Some may call them mistakes, but they add to the elegance of the hand painted sign.”
Holt & Bugbee, a family-owned business, celebrated its 200th anniversary last year. The enormous advertisement has been painted on the Wakefield building since the 1800s, when the company was still based in Boston.
Like many other businesses, Holt & Bugbee got pushed out of the West End’s Bulfinch Triangle and into the suburbs during the urban renewal efforts of the 1960s. The company is now based in Tewksbury. The Williams brothers are collaborating with the West End Museum and the Holt & Bugbee foundation, which is financing the $51,000 project.