The Aubrey | 149-153 Newbury Street | Back Bay

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Newbury Street’s arrivals for the new year, and more retail news​


A Google retail store, one of few anywhere in the country, will open in the spring of 2024 at Newbury and Dartmouth streets. There are only three such stores in the world today: Manhattan, Brooklyn and Mountain View, California, just down the street from the company's headquarters.


“A Google retail store, one of few anywhere in the country, will open in the spring of 2024 at Newbury and Dartmouth streets. There are only three such stores in the world today: Manhattan, Brooklyn and Mountain View, California, just down the street from the company's headquarters.”


Alo Yoga is opening soon in a rare new-construction building on Newbury Street, at the former of Dartmouth Street. It'll be the company's third Boston location, following one in the Seaport and another at the Prudential Center.


“Alo Yoga is opening soon in a rare new-construction building on Newbury Street, at the former of Dartmouth Street. It'll be the company's third Boston location, following one in the Seaport and another at the Prudential Center.”


https://www.bizjournals.com/boston/news/2024/01/01/newbury-street-s-arrivals-for-the-new-year.html
 
Arenacale said:
Personal preference here, but I hate that vertical brick layout.
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Same. I get that the masonry no longer plays a role in supporting the building, but whenever I see it like this, I can't help but think about early lego brick frustrations from before I learned to stagger the bricks in order to make stable walls.
 
I wonder how these stores will do. When there is already so much of a Google presence in everyone’s lives already, will people like this idea? To me, this is another example of the Amazon Bookstore — wipe out bookstores everywhere with your online presence and then suddenly open one. Guilty corporate conscience?
 
bdurden said:
I wonder how these stores will do. When there is already so much of a Google presence in everyone’s lives already, will people like this idea? To me, this is another example of the Amazon Bookstore — wipe out bookstores everywhere with your online presence and then suddenly open one. Guilty corporate conscience?
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Correct me if I'm wrong - - this store will not be competing with bookshops, but with chain stores that sell "cutting-edge phones and tablets to earbuds and watches". I may be wrong, but it doesn't seem to be replacing Ma and Pa Retired Teacher.
 
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