Re: Official City Hall Plaza Proposals
Ultimately I think the answer is simply that they didn't get enough foot traffic to make it pay.
I don't buy that answer.
They touted great attendance last year. If anything, vendors had issues with management of the event, not so much the foot traffic.
There was very public bickering between the city, Delaware North, and the subcontractor, Millennial Exhibitions, over contracts and finances. From their perspective it's much easier play victim and say "poor us, nobody came!" than it is take ownership and say, "yeah, we fucked it all up, so we're not doing this cool event anymore."
Having visited this one frequently, the crowds were there day and night. My issues with it were the layout and the aesthetic (or lack thereof - see Chicago's or Quebec City's for how good North American Christmas Markets should look). I agree with Blackbird's point about the food/wine vendors. They did that all wrong. There should have been more of them, more sitting areas (an outdoor central bar with heaters/fire, etc. and small kiosks selling all sorts of comfort snacks/drinks), and more variety. Those are what make people linger and spend money on the shops instead of just pass through. All of that is poor management, not attendance.
And the cold is a weak excuse. These are cold weather events. Quebec and Chicago, both of which are colder than Boston, have excellent markets that are holiday season highlights on cold nights. People enjoy getting bundled up and walking through. That's part of the fun. A little snow? Even better.
Hopefully we take a year off and reassess. No reason this can't be successful here.