JumboBuc
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Globe article on MBTA advertising practices and revenue:
Boston Globe said:The Massachusetts Bay Transportation Authority’s revenue from ads rose 32 percent to $31 million in its fiscal year ended in June.
Nationally, advertising spending increased about 8.2 percent in 2015, according to the Standard Media Index.
[...]
The cash-strapped MBTA believes it can further increase ad revenue, and is looking for a new partner to help. For the past 11 years the authority has used Intersection Co., a New York technology and media company that works with advertisers and oversees the installation of their ads, but the T says it wants to bolster its digital capabilities.