I feel like the new thing over the last decade is the local chain: certain local businesses proliferate rapidly and banalify local commercial districts in the same way a Starbucks or Mcdonalds does, but because they're local (and usually also high end and bougie, as you say), people think they're great and dont notice they're just as bad.
In general, it seems much more likely that a successful local business ends up multiplying. When I was younger, I dont remember every popular restaurant proliferating in the way it seems to happen now. Not that it never happened (Dunkin etc come from this of course), but it seems like now, once your brick and mortar does well, you're automatically onto making a duplicate, then a triplicate, etc.