HenryAlan
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Most people consider heart to mean the center. You've just described most of the Back Bay as the center. Parcel 12 is on the edge, in fact barely in the Back Bay at all, as the boundary with Kenmore/Fenway is a bit fuzzy. Definitely not the heart. It's a marketing gimmick, along with the bit about historic Newbury St., made to obfuscate the fact that this is not a part of Boston typically seen by tourists, just like they don't mention the Pike.Sure, why not? I'd say the Heart of the Back Bay goes from Boylston St. to the Comm Ave mall and from Arlington St. to Mass Ave. Parcel 12 makes for a nice missing bookend to the heart. The area is such a well-defined enclosure that maybe they should outline it on tourist maps and label it as such.