Hub?s moving Target: Filene?s developer eyes smaller shops
By Scott Van Voorhis
Boston Herald Business Reporter
Friday, October 20, 2006 - Updated: 01:22 AM EST
It?s certainly an ambitious makeover that the new owners of the historic Filene?s complex are working up for the Hub landmark.
But the $600 million-plus makeover, which includes a new tower, may stir controversy not for what it puts in, but instead what it may end up leaving out: Target.
City Hall has been aggressively promoting the big box retailer as a cornerstone for the 1912 Filene?s building, soon to be shuttered.
But the development team that just spent $100 million to buy the site has some ideas of its own.
John Hynes, the lead local developer on the project, says Target is a ?serious consideration.?
But Hynes, whose Gale Co., has paired up with New York real estate giant Vornado, also makes clear he is seriously considering another bold concept: a redeveloped Filene?s complex that does not include a Target or any other traditional big retail anchor.
Hynes? Gale Co. and Vornado officially unveiled their joint venture yesterday to buy and redevelop the Filene?s property.
?We do not have one retail company that wants to be in an eight-story, 400,000-square-foot retail building,? Hynes said. ?That category doesn?t exist.?
?The Filene?s building is not going to become the Target building or any other retailer?s building,? Hynes said. ?That is not where we are at today.?
That may not be the message, though, that city officials, and Mayor Thomas M. Menino want to hear.
Menino yesterday insisted he can?t dictate what retailers end up setting up shop at a redeveloped Filene?s.
Development officials in Menino?s City Hall have not been so coy.
City officials have made it clear to Hynes and his team in recent discussions they want Target. The store, they contend, would fill a crucial gap in the Downtown Crossing shopping district.
More to the point, Target is one of City Hall?s favorite corporate players. The retail heavyweight has made Dorchester?s South Bay shopping center thrive, while giving heavily to an array of worthy city causes.
But Hynes also sees the possibility of a bustling and redeveloped Filene?s complex that relies on a team of smaller retail shops, not one big battleship. It could even include a Whole Foods Market.
?We could do a very successful project with Target, but I think we could do a very successful project without Target,? Hynes said.
And for City Hall?s Target backers, that?s not exactly a bull?s-eye.
Link