I will try my best to be nice here, but the City of Boston, with respect to urban design and architecture in certain areas of the City are being held hostage by ultra traditionists and in the North End, this is where you will find the most fervent naysayer NIMBYS (moderators, I am not shouting as this is an anacronym and must be in all caps) of this stripe. Every project, that is every project proposed in or adjacent to the North End has come under severe scrutiny for being too tall, too much shadow and most especially "too modern" in appearance. I love the North End as the food there is great, it is a nice place to walk, it is historical as well, but please, Boston and especially the North End, is not a museum; the old guard traditionists living in the North End are essentially wrong in enforcing their own take on what should be and should not be built in their neighborhood, and sorry to say, but there is no law that states that the North End must remain an Italian enclave (the Jewish West End was completely bulldozed down to the ground, quite literally in ca. 1960), and therefore everything in Boston should be subject to change - ethnicity, racial makeup, building styles, mind sets, technology, the whole works are all subject to change, and moreover, clinging to the past is quite detrimental to all for moving forward. Long response to your statement of this design being so generic, but my text as above is a detailed explanation as to why this hotel cannot have one bit of dash, splash or stunning architectural attributes affixed to its bland and boring façade. Such notions with respect to more dramatic architectural design will have to wait another 25 to 30 years from now when the North End will see an end to the reign of the old guard.