The problem is that branding doesn't matter much when the stations leak like a cave and are covered in grime and soot. What I really think the T could use would be "station managers", where one person is in charge of the ops of their respective station. They would be in charge of making sure the station is clean, reporting (and getting fixed) maintenance issues, making sure potential retail space is used, lobbying for reopening entrances, making sure CSAs are doing their job, etc. Similar to how the chain retail world works, where you have managers trying to outdo each other and lobbying corporate for upgrades, etc. It would have to be a position with a competitive culture, to encourage the managers to outdo each other. The employees could come from the existing CSA pool, they wouldn't have to be new hires. The T loves to blow a ton of money renovating a station, and then leave it to rot with barely any cleaning or maintenance. I just see tons of waste (potential / closed retail spaces, passageways/entrances that would be convenient for commuters but are not opened, employees not doing their jobs, dirt and filth, etc) that could be changed if there was someone who "owned" the station, vs the current system.