Paying for Naming the T

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whighlander

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T is preparing an RFP for naming rights for not just busy stations but the lines themselves
 
Jolly Green Giant Line. Blue Moon Line. Red Bull Line.
 
They should rename the Silver Line to the Silver Bullet Line for how fast it goes.
 
So... will they be hiring goons to shakedown BC, BU, Northeastern, MFA, Symphony Hall, Hynes, the Prudential Center, Tufts Medical, the Aquarium, Suffolk Downs, MGH, VA Medical Center, etc?
 
At the risk of getting all "pearl clutchy" here...does this initative have the potential to bring in "game changing" money? I'm all for ads in strategic locations in train stations and on trains/buses. But selling the names of the stations/lines makes me a bit uneasy.

I could be convinced if the money brought in would actually make a tangible difference, but I'm skeptical.
 
It will probably be a drop in the bucket. The Great and General Court keeps forcing the T to go back to same bag of funding tricks over and over again because they're too politically cowardly to face the problem head-on.
 
Could the MBTA put more ad's on the inside of the trains? It may start to look a little 'trashy' but I don't see why they cant cover the interior car walls with ad's and utilize more space in existing stations with ad's
IMO selling the names is a good idea but will take a while to work. If theyre going to sell the names then they would have to sell every stop's name to be fair?
red_zps29cac9fa.jpg
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Is that too much advertising?
 
The lower ads would get filthy from peoples feet
 
$5 million over 5 years is peanuts for an agency with a $1500 million budget or so. I guess it's just a starting point though. We'll see if anyone makes a good offer.
 
Matthew said:
$5 million over 5 years is peanuts for an agency with a $1500 million budget or so. I guess it's just a starting point though. We'll see if anyone makes a good offer.
Click to expand...

Mathew -- I believe that they expect the major stations such as:
DTX, Park, South Station, Kenmore, Kendall to sell for $1M per year when you throw in the name of the Lines -- you could see $20M per year ... not a river .. but hardly a drop in the bucket

Think of the marketing opportunity .....

Microsoft buys the Red Line and names it Windows

Google is forced to buy Kendall to keep their employees from having to tell potential employees to take Windows to Bing then walk a block to Google

Then prospective Microsoft visitors to the NERD will have to be told to take Window to Google

PRICELESS

Obviously the Red Sox have to buy Kenmore and the Bruins and Celtics can fight over North Station with the loser taking Haymarket

Fidelity with its HQ moving to the Stone & Webster is an obvious lock on South Station

New Balance is obvious for the New Brighton Landing

Note that the rules prohibit: Religious, Political, Alcohol, Tobacco from advertising on the T and hence buying stations or Lines .. and

PS: FatT -- Sorry -- No Porn sites or such
 
LOL at the loser taking Haymarket. Thanks for the laugh. =P
 
whighlander said:
Mathew -- I believe that they expect the major stations such as:
DTX, Park, South Station, Kenmore, Kendall to sell for $1M per year when you throw in the name of the Lines -- you could see $20M per year ... not a river .. but hardly a drop in the bucket

Think of the marketing opportunity .....

Microsoft buys the Red Line and names it Windows

Google is forced to buy Kendall to keep their employees from having to tell potential employees to take Windows to Bing then walk a block to Google

Then prospective Microsoft visitors to the NERD will have to be told to take Window to Google

PRICELESS

Obviously the Red Sox have to buy Kenmore and the Bruins and Celtics can fight over North Station with the loser taking Haymarket

Fidelity with its HQ moving to the Stone & Webster is an obvious lock on South Station

New Balance is obvious for the New Brighton Landing

Note that the rules prohibit: Religious, Political, Alcohol, Tobacco from advertising on the T and hence buying stations or Lines .. and

PS: FatT -- Sorry -- No Porn sites or such
Click to expand...

LOL That was awesome. Should remove to alcohol ban though. As many breweries as there are in Boston; that is prime space.
~C.
 
hockey92 said:
Could the MBTA put more ad's on the inside of the trains? It may start to look a little 'trashy' but I don't see why they cant cover the interior car walls with ad's and utilize more space in existing stations with ad's
IMO selling the names is a good idea but will take a while to work. If theyre going to sell the names then they would have to sell every stop's name to be fair?
red_zps29cac9fa.jpg
[/URL][/IMG]

Is that too much advertising?
Click to expand...
The ceiling could be one long ticker tape of ads.
 
I don't understand why they don't install LCD advertising screens on the sides of buses and Green Line trolleys. It's worked well enough as a revenue source for cab companies that it's almost universal on taxis in this city. The ad agencies will gladly pay for the screens because they can cycle infinite number of on-demand ads instead of renting the space for only 1 static ad for X months. The only T involvement is the installation labor, and I'm sure much like the cabs the ad agencies supply service techs to help out with the installation and maintenance.
 
My guess is that LCD ads would be too distracting to drivers. Video billboards are banned in a lot of places in the US.
 
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