Only one bus travels through this area as of
right now. We can and should expand bus service in Natick, such as new feeder buses for the Commuter Rail, like
@Charlie_mta suggested. Extending MWRTA Routes 3 and/or 9 eastward to the 9/27 plaza or Babson College would also improve frequencies and open up new travel options in the area.
It's disingenuous to suggest that 23,177 riders is "no one". Drivers aren't the only road users that matter. Besides, 23,177 riders is just the
starting point, as ridership will obviously rise significantly if speed and reliability improve (by building bus lanes).
It wouldn't be crazy to switch some of the lane capacity over to buses in an area like this. North Natick is relatively dense (for a suburb), with lots of businesses and jobs along Route 9 in both Natick and Framingham. Route 9 is a high-speed stroad cutting through the area, and its existence/purpose needs to be reimagined to better mesh with its surroundings. Things like adding bus lanes, improving bike infrastructure (the planned
Lake Cochituate path alongside Route 9), and creating new pedestrian crossings (maybe footbridges?) would go a long way towards reshaping the Route 9 corridor into a safe corridor for all road users and nearby residents. The Pike should be the main throughfare through this area, not Route 9. The Pike runs along the Route 9 corridor from Boston all the way to the Worcester area, and it's a 6-lane controlled-access Interstate highway. The Pike is superior to Route 9 for moving large volumes of traffic; the only downside is the inferior access to the local road network. The solution to that problem is the addition of several new exits on the Pike in MetroWest to help shift some of the traffic off of Route 9 and onto the Pike.
Potential new Pike exits:
Exits at some (or all) of these locations would help shift large amounts of traffic from Route 9 onto the Pike. The gaps between exits on the Pike are abnormally large, so I don't think adding new exits would be
that controversial, aside from the large expense.