We might just need to agree to disagree about the bolded. Everyone I know who works for Facebook/Instagram seems to be pretty aggressively, bleeding-heart liberal. It might seem like Zuckerberg is a one man show, but I wouldn't be surprised if there's a lot of behind-the-scenes pressure for Facebook to be a City upon a Hill of sorts.
Everybody you know at Facebook has collectively less than 50% voting share. These issues have gotten barked up to the highest levels time and again, and when push comes to shove it's Zuck's singular worldview that "higher engagement is always a force of good" that shapes the stakes...particularly when it's the worst actors creating the "highest" engagement. Ever read the articles about the bottom-barrel morale on the moderation team in the face of this? Tons of internal pressure, all for naught, and quite a lot of deputies turnover at the top because no amount of common-sense pressuring seems to stick when it's at odds with "engagement" dogma. They're already re-reviewing Trump's ban on those grounds despite the still-ongoing radioactive fallout. NOBODY else is taking that up for review while this is still flaming hot...nobody.
Zuck believes fervently in the city on a hill concept, alright...but his city doesn't look like anything the real world has seen or wants. This is why they are being treated as such an outsized antitrust threat by world governments. He literally has final say over every decision, and there's all kinds of pathological bad juju with an empathy-eschewing worldview like that informing the decisions.
I admittedly don't know much about Twitter's corporate culture, but they did take the lead by banning Trump after the DC riots.
As the
primary platform where most of that fire was stoked in advance...the ultimate too-little-too-late move. Jeezus...the Trump Retweet Bot account got sanctioned harder, more often, and earlier for the literally same/simulcast speech in accordance with community standards before the man himself did. They sucked at that teat until the very second it was no longer good for business. They didn't "lead" with anything.
Twitter acted its 'glibertarian' part from beginning to end: "What's good for profits is good, so STFU." But they do have a voting board not under any founder's thumb, so management does feel 'conventional' pressure from the outside in ways that FB is explicitly structured to avoid. It's just shareholder-responsive on that pressure rather than user-responsive...so the toxic cleanup is almost always farcially too little too late. But at least it sticks, unlike FB which is already fiddling with the lock on Pandora's Box. Dorsey's survived 1-2 attempted Board insurrections in the last 4 years; whatever his "principles" about courting dangerous voices, he at least is risk-averse enough to want nothing to do with incurring threats to his own leadership. But "lead from last-place" is definitely more Twitter's style at doing the barest minimum to defuse those internal threats.
I mean, Apple and Google teamed up to deliver a crushing "police or fold" ultimatum to Parlor..
"Conventional"...and also very different beasts in how they run. With Google/Apple/MS also providing (along with Amazon) the bulk of the hardware, middleware, and/or cloud infrastructure the Internet runs on and being loaded with government contracts worldwide, they have to be more reactive to those pressures. If major contracts for city, state, or public agencies (not to mention huge number of nonprofits) go under peril because customers don't like them hosting threats to the social order...their problems multiply in a damn hurry. That wholly explains their relative conservatism and reactive orthodoxy...because these are the companies primarily dealing in
the supply chain for the medium over the medium itself. But in a mixed-enough environment that their handling of speech media directly subjects their mega-lucrative supply chaining to variable risk.
Culturally different...but also different at a very fundamental business level.