Do developers think people are convinced by the 10" deep setbacks and flimsy cornices, using the same gridded casement window, like this is a true built-up organic neighborhood? Definitely one of the worst trends.
This could be anywhere.
Small scale 5-over-1 developers think and know, they just don't care. In a rental market this tight, exterior aesthetics for any given building just doesn't matter. So design is done to 1) minimize cost and 2) gain regulatory approval. The cheap design with silly gimmicks you see here check both boxes. It's unfortunate, but that's where we are.
But while aesthetics for any given building doesn't really matter, aesthetics for a neighborhood does matter on a more macro scale. People's willingness to pay isn't really affected by living in the lamest looking building in the neighborhood, but willingness-to-pay is affected by living in a lame looking neighborhood. Exterior aesthetics are something of an externality in this sense, whereby on the aggregate they affect the people not living in the building more than the people living in it.
The original Assembly Row buildings got a lot of flack on this forum for their "Disney" look, but the XMBLY designs really show just how much better the FRIT architecture just up the street is. One of the reasons for this is that FRIT
does care how its buildings look, because it's building up (and selling) the
neighborhood more than it is the individual buildings. So FRIT, to some extent, is internalizing their externalities. The XMBLY developer is basically selling access to the neighborhood and amenities FRIT has developed, so they're happy to free ride on FRIT's investments but not invest in the aesthetics of their own building.