In 10-15 years, the newspaper industry will be gone, it will be sub-division of a broader "news-gathering industry"
There will be 3-5 of these national news outlets and they will encompass newspapers, TV and print. Plus whatever new media we don't know about yet.
- Wall Street Journal/Fox/Murdoch's new newswire service - one right wing media outlet, tightly controlled by one company
- USA TODAY? ABC News/CNN - one center-left media outlet. CNN & ABC continue to dance with a merger, and why wouldn't they? ABC has no national cable presence. Plus, USA Today floats out there as a really interesting paper component of the news-gathering industry that is unaffiliated with TV. People don't laugh at the USA Today anymore, and you can buy it in Berlin and Tokyo - you can scrap the brand and keep the distribution channels. I can already envision the logo mix on the newspaper masthead: "CNN TODAY"
- New York Times/NBC/MSNBC/CNBC - a probable fit is that when the NYTimes ultimately fails, it will combine its news gathering with NBC (or perhaps CBS)
Companies like Bloomberg and Reuters/Thompson will fall in line with a conglomerate too.
All cities will offer these 4 or 5 media outlets along with local coverage. So imagine you are a fan of the CNN/ABC/USA TODAY conglomerate, for simplicty sake, let's say they rebrand as just CNN. You turn on channel 5 and watch the "CNN News - Boston " at 6pm with Natalie Jacobson. Then the CNN Nightly News comes on at 6:30 hosted by Ted Koppel. Both newscasts are tightly produced in the same manner with the same set design only the backdrop changes to a shot of Boston for Liz Walker's stage .
In the morning, you could buy a copy of the "CNN TODAY - Boston Edition" - which features articles and features from the Ted Koppel crew over at CNN National.
It would be like buying a national paper today, the difference is that you would have a separate pull-out section of the national paper that has local editorials from well-known local columnists, where Liz Walker makes an appearance again in print, and in-depth articles surrounding local news. This pull out section is what one may have been known as "The Boston Globe"
The only person who seems to really and truly grasp this new reality is Rupert Murdoch. And he has no competition out there in right field, while all of his competitors trip over the media crowds in left. As he launches his wire service, he is going to sign up plenty of local newspapers (like the Herald I'm sure) and is going to end up controlling the content of much of these papers - which will rely more and more on the national wire service. So someday you can watch Maria Stefanos on Fox Boston, Shep Smith on Fox Nightly News, then pick up the Fox Street Journal in the morning, with its Boston Herald pull-out section.
Voila - the future of news.
(or I'm just a little too drunk at the moment from after work cocktails)