Boston Landing | New Balance Complex | Brighton

4 stories next to commuter rail station

What a world
 
4 stories next to commuter rail station

What a world

They whiffed. Blow the top right off. 390' revenue cow; Levels 10-35; luxury with affordable. Sunken garage w/ 450 spaces; 1 car/household. Massive lux tax for 2nd car. Show these rich snobs the town line ain't no different than 'across the Common.' Ruggles, Hyde Park Stations, Jamaicaway; you're next.
 
Celtics are building a new practice facility here right next to the Bruins. Opens Spring 2018: http://www.bostonglobe.com/business...ty-brighton/ZgOj6mHPmsE6tjHbVZiIKM/story.html

Needs a bigger logo. It'll look sad next to the Bruins.

Also, are they really doing that tree border? It's way more prominent than in previous renders.

Boston%20Celtics%20Boston%20Landing%20Rendering%205102016.jpg
 
MassDOT/Keolis need to be talking with the Celts and Bruins right now about a collaboration. Instead of charter buses to the Garden after pre-game morning workouts, both teams should be taking chartered commuter rail from the new stop to North Station via the Grand Junction. Three further points:

1) Before you say pro athletes would never go for that, the New York Islanders already do something like that on LIRR to get to Brooklyn from their practice facility on Long Island. (source)

2) Huge publicity for the new stop -- "official commuter rail stop of the Boston Bruins/Celtics" -- and for Brighton generally.

3) And it makes the public a little more aware that there's physically a way to get from the Worcester line to North Station. "Grand Junction, you say? How do we get in on that?" And the conversation moves forward on that and other interrelated future projects.

Make it happen yesterday.
 
Really cool area, really becoming the sports business hub of Boston.

New Balance
Bruins
Celtics
98.5 sports hub is right around the corner
 
Cool. I didn't expect that, but in hindsight the render released last week certainly looks like the Celtics' matching pair for the Bruins' facility. If only they could stack up a few more floors of office in the back like they do in the Bruins building.

This is turning into quite the little cluster, and that'll only grow if the "sports complex" get built out, along with the office, apartment, and hotel buildings to come.

This is also pretty huge for New Balance from a marketing standpoint. The NHL and NBA, like all major US pro sports leagues, negotiate jersey and apparel deals centrally and have strict rules in place that all teams and players must follow. Within the last year the NBA has signed an 8-year deal with Nike worth about a BILLION dollars while the NHL signed a new deal with Adidas to replace their old $35 million per year deal with Reebok. The NBA is going to allow teams to sell individual jersey sponsorships to go along with the Nike logo, but the fine print says these rights can't be sold to other sporting goods manufacturers. As such, New Balance really has no avenue to enter into any official sponsorship relationships with the C's or B's. They can, however, make a big deal about being the teams' neighbor, developer, and landlord (?), thus hitching their wagon to the teams in that manner. I'm sure plenty of potential customers will hear about these facilities and mentally link the teams with New Balance, even though Adidas and Nike are paying HUGE money to ostensibly keep that link to themselves.

I wonder what'll happen to the Celtics' existing facility in Waltham.
 
Cool. I didn't expect that, but in hindsight the render released last week certainly looks like the Celtics' matching pair for the Bruins' facility. If only they could stack up a few more floors of office in the back like they do in the Bruins building.

This is turning into quite the little cluster, and that'll only grow if the "sports complex" get built out, along with the office, apartment, and hotel buildings to come.

This is also pretty huge for New Balance from a marketing standpoint. The NHL and NBA, like all major US pro sports leagues, negotiate jersey and apparel deals centrally and have strict rules in place that all teams and players must follow. Within the last year the NBA has signed an 8-year deal with Nike worth about a BILLION dollars while the NHL signed a new deal with Adidas to replace their old $35 million per year deal with Reebok. The NBA is going to allow teams to sell individual jersey sponsorships to go along with the Nike logo, but the fine print says these rights can't be sold to other sporting goods manufacturers. As such, New Balance really has no avenue to enter into any official sponsorship relationships with the C's or B's. They can, however, make a big deal about being the teams' neighbor, developer, and landlord (?), thus hitching their wagon to the teams in that manner. I'm sure plenty of potential customers will hear about these facilities and mentally link the teams with New Balance, even though Adidas and Nike are paying HUGE money to ostensibly keep that link to themselves.

I wonder what'll happen to the Celtics' existing facility in Waltham.

New Balance owns Warrior, so they have plenty at stake in the hockey world as well. Sticks, gloves, & pads are big business.
 
Celtics are building a new practice facility here right next to the Bruins. Opens Spring 2018: http://www.bostonglobe.com/business...ty-brighton/ZgOj6mHPmsE6tjHbVZiIKM/story.html

Cjbski -- if this was only April 1 instead of May 10

Oh well here goes

The TD Boston Gahdn Bull Gang to locate between Celts and Bruins at NB
In a startling announcement the Pension Fund for the old and new Gahdn Bull Gang [they change the surface from ice to parkay or parquet and back sometimes the same day] have hired the legendary Architect I. M. Pei to design their new office and work-out facility.

When contacted -- Pei who is 99 said "I'm glad that someone is giving me a chance to make up for all the blunders during my career -- especially letting Cobb get the credit for the JHT and me getting stuck with the blame for City Hall Plaza." "Of course, I'm working a bit slower these days -- still I'm going to build the tallest building in North America right between the Celtics and the Bruins"

While the Bull Gang Pension Fund LLP, didn't offer any details, sources close to Pei mentioned the the building would look like a hockey stick with a basketball impaled in the middle of the shaft. Other less reliable sources mentioned that a giant horizontal Bill Russel would be holding on to the top of the Hockey Stick while a giant inflatable Bobby Orr hip checked the huge basketball which would hold the Bull Gangs Pension accounting offices.

http://1080.plus/Boston_Bruins_to_B...ime_Lapse_by_BRIAN_BABINEAU/MYiWHz32cl4.video

Note the above was not intended to impune or demean any sports franchises, super star players or architects or the associated business organizations or any member living or deceased of the Bull Gang

Just fun at the opportunity -- there is an anonymous office building at 60 Guest between the two practice facilities
 
eally cool area, really becoming the sports business hub of Boston.

New Balance
Bruins
Celtics
98.5 sports hub is right around the corner

Don't forget WEEI at 20 Guest St right next door
 
eally cool area, really becoming the sports business hub of Boston.

New Balance
Bruins
Celtics
98.5 sports hub is right around the corner

Don't forget WEEI at 20 Guest St right next door

Alicat -- don't forget how it started -- Ch2 moved in with their overhang -- then everyone had to have one

Now all that is needed is to get whoever owns the Stop and Shop to sell the land to a developer who can put up a tower worthy of the Western Gateway to Boston
 
riginally Posted by alicat View Post
eally cool area, really becoming the sports business hub of Boston.

New Balance
Bruins
Celtics
98.5 sports hub is right around the corner

Don't forget WEEI at 20 Guest St right next door
Alicat -- don't forget how it started -- Ch2 moved in with their overhang -- then everyone had to have one

Now all that is needed is to get whoever owns the Stop and Shop to sell the land to a developer who can put up a tower worthy of the Western Gateway to Boston


But where will the poor nimbys get their fruity pebbles?
 
^ Use the "Quote" button in the lower-right of a previous post to quote it.
 
Now all that is needed is to get whoever owns the Stop and Shop to sell the land to a developer who can put up a tower worthy of the Western Gateway to Boston

Stop and Shop owns the Stop and Shop. That may sound like a tautology, but they own that whole shopping center. If you go to 55902/315 in the deeds, you can see where they already sold a small bit of land to NB for the building at 125 Guest Street with a nice set of restrictions saying none of the retail there can compete with Stop & Shop. Of even more interest is 55902/308, which released Stop & Shop from a 1923 easement attached to a NB parcel on N Beacon St for the right to build tracks for freight movement through the Stop & Shop parcel to the railroad.
 
Stop and Shop owns the Stop and Shop. That may sound like a tautology, but they own that whole shopping center. If you go to 55902/315 in the deeds, you can see where they already sold a small bit of land to NB for the building at 125 Guest Street with a nice set of restrictions saying none of the retail there can compete with Stop & Shop. Of even more interest is 55902/308, which released Stop & Shop from a 1923 easement attached to a NB parcel on N Beacon St for the right to build tracks for freight movement through the Stop & Shop parcel to the railroad.

It would be very interesting to see the leases on record for the other retail in that plaza. As we've seen, grocery stores can be the retail anchor to significant developments.
 
When to the single family homes start getting can't refuse offers?
 
Wow this is amazing. Much better facility than what they have now. I live in framingham so this will be a quick ride on the T to go check this out. Im really happy with this news. Big things are happening here and its great to see.
 

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