I was walking through Kenmore today and noticed this:
New Boston University gateway -- big improvement over the red sign (still pictured behind it).
What exactly is the point of this? Universities have given up on brand and now need bigass signs? Harvard does not have a big stone sign that says "This is Harvard!"
BU lives in the shadow of BC on the national level, so I guess they feel the need for a sign.
Ah yes, just another reminder to all of us that Harvard is so vastly superior to all of the "little" schools like Northeastern and BU.
BU lives in the shadow of BC on the national level, so I guess they feel the need for a sign. Northeastern needed it as a pat on the back, maybe?
What exactly is the point of this? Universities have given up on brand and now need bigass signs? Harvard does not have a big stone sign that says "This is Harvard!"
I don't think it's very "beautiful".
I don't mind signs that identify a building or whatnot. Or banners on streetpoles with the campus emblem. NYU has purple flags flying from all its hodge-podge buildings.
It just seems gauche to have one of these signs designating the entrance to an entire campus, particularly an urban one. It feels like branding failure. But maybe the real problem is that it feels suburban. It says "here is the university zone" in the same way that signs mark the entrance to residential subdivisions or country clubs. It screams out to drivers more than pedestrians.
The sign will surely put them on the national radar! I mean, everyone in the country drives through Kenmore Square!
It really doesn't -- not in the way, that say, Northeastern lives in the shadow of BU.
Many urban campuses "hide". I've never seen an Emerson sign.
I think the sign looks nice, and I don't understand the complaints against it. There's also similar signs announcing "you are entering Back Bay" or East Boston or Beacon Hill or other neighborhoods, and do they look suburban? Just because they are used by some suburbs doesn't mean that cities can't use them, it's a ridiculous reductionist argument.
And no, bduren, I'm not accusing BU of being suburban, but it's taking a step in that direction with the sign. The banners were far nicer - and more urban.
a well defined, urban campus.
These signs look and feel stupid, too. They're often not even that informative; there's a "Welcome to South Boston" sign over Fort Point, simply because Southie wanted to claim the Seaport for itself. They're especially absurd in Boston where neighborhoods are so well defined by geography, architecture, and even accent. They are definitely suburban imports; they're printed to be read by speeding motorists and would not even be considered by someone planning the city from a pedestrian's POV - which is why they didn't appear until the latter half of the 20th century.
And no, bduren, I'm not accusing BU of being suburban, but it's taking a step in that direction with the sign. The banners were far nicer - and more urban. First, they were fluid. They allowed the university to expand wherever and cheaply demarcate its territory. More importantly, they integrated the campus with the furniture of the surrounding cityscape, rather than erecting a sort of permanent boundary marker between the town and the gown.
I believe you are confusing "suburban" with physical boundaries, especially when discussing BU.