Avenir condo complex has shaky future
By Scott Van Voorhis
Boston Herald Business Reporter
Friday, October 13, 2006
A high-end condo project seen as a flagship for upgrading the North Station area has run aground.
The developers of the planned Avenir project are overhauling their marketing strategy amid a residential market that has seen prices and sales plunge.
Abby Goldenfarb, a spokeswoman for Trinity Financial, insists the developer still hopes to start work by the end of the year, and is now working to firm up financing and sign up a construction contractor.
?We are just re-evaluating our sales strategy,? Goldenfarb said.
But the announcement of the marketing shift comes after an anticipated September groundbreaking that never materialized.
Meanwhile, Trinity has been offering an unprecedented money-back guarantee to lure condo buyers worried about the cooling market.
The development firm has offered to reappraise units after construction is complete. If the value has dropped below what the buyer originally agreed to pay, the unit will be sold for the lower price.
?To me it?s code that the project is in trouble,? said John Keith, a Boston real estate broker who writes a blog on the local market.
Goldenfarb confirmed discussions with prospective buyers who have already put down deposits, but declined to detail them.
One possibility could be downward repricing of the condos, which had been offered in the $500,000 to $700,000 range, Keith said.
Auctions are also an option.
The developer of the new Folio condo high-rise on Broad Street in downtown Boston sold more than 30 units last weekend during a short auction, many at big markdowns.
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By Scott Van Voorhis
Boston Herald Business Reporter
Friday, October 13, 2006
A high-end condo project seen as a flagship for upgrading the North Station area has run aground.
The developers of the planned Avenir project are overhauling their marketing strategy amid a residential market that has seen prices and sales plunge.
Abby Goldenfarb, a spokeswoman for Trinity Financial, insists the developer still hopes to start work by the end of the year, and is now working to firm up financing and sign up a construction contractor.
?We are just re-evaluating our sales strategy,? Goldenfarb said.
But the announcement of the marketing shift comes after an anticipated September groundbreaking that never materialized.
Meanwhile, Trinity has been offering an unprecedented money-back guarantee to lure condo buyers worried about the cooling market.
The development firm has offered to reappraise units after construction is complete. If the value has dropped below what the buyer originally agreed to pay, the unit will be sold for the lower price.
?To me it?s code that the project is in trouble,? said John Keith, a Boston real estate broker who writes a blog on the local market.
Goldenfarb confirmed discussions with prospective buyers who have already put down deposits, but declined to detail them.
One possibility could be downward repricing of the condos, which had been offered in the $500,000 to $700,000 range, Keith said.
Auctions are also an option.
The developer of the new Folio condo high-rise on Broad Street in downtown Boston sold more than 30 units last weekend during a short auction, many at big markdowns.
Link