pelhamhall
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The Vesta was 100 percent leased by the end of the year and broke a record for the highest priced rental space in Boston.
"It far exceeded our expectations," Reilly said. The speedy leasing of the units added an additional $600,000 to the bottom line, he said.
This is what I was talking about on another thread - branding and positioning of real estate works. And why wouldn't it? It works for any other product or service that is for sale. Commercial real estate as an industry has been slow to embrace this, but the bigger fish in the sea like Equity have figured it out. I think product naming and product branding is just as cool and creative of an art as architecture itself.
And Van, as for tearing down Charles River Park and restarting from scratch, I'm totally for it! But I think the success of these new buildings means that won't be happening any time soon.