Hub hopes logo, Web site boost business area
By Donna Goodison | Wednesday, July 9, 2008 |
http://www.bostonherald.com | Media & Marketing
Downtown Crossing has a new logo, and the city has launched a searchable Web site of commercial properties for sale or lease throughout the Hub.
Both were unveiled yesterday by Boston Mayor Thomas Menino, who hosted the first leg of an ?Experience Boston? tour of the city?s retail opportunities prior to the International Council of Shopping Centers? Boston Idea Exchange.
With 60 projects worth $4 billion under construction in Boston, the city?s economy is growing despite national economic uncertainty, Menino told the assembled retailers, brokers and developers.
With microphone in hand, the mayor led the tour from the future site of Hayward Place on Washington Street to Bromfield and Province streets. Along the way, he singled out improvements such as new greenery-filled planters and open retail spaces, including the recently vacated Porta Classica and Casual Male locations.
Companies on the tour included 1-800-Flowers, Aveda, Chipotle, Wagamama, Planet Fitness, Yum! Brands, Boloco, Chunky?s Cinema Pub and Foodie?s Urban Market. Ulta Salon, Cosmetics & Fragrance hopes to open a Boston location in the next six to 24 months.
?You?ve got an established retail corridor, which is hopefully on the incline,? said Dave Rayner, Ulta?s vice president of real estate. ?It?s growing, plus you have huge pedestrian traffic there.?
The new Downtown Crossing logo is now plastered on the street between Macy?s and the former Filene?s building and wrapped around the police kiosk that city officials hope to turn into an information booth. Businesses are being encouraged to use the logo in their marketing as the city and Downtown Crossing Partnership push forward with an economic improvement initiative.
The city?s new Web tool is
www.bostonprospector.com. In addition to locating 300-plus available Boston commercial properties, users can analyze demographic and business data and link to city agencies for zoning and tax information.
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