Say "cheese" in Downtown Crossing Boston Business Journal - by Naomi R. Kooker Boston Business Journal
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The Downtown Crossing photo campaign continued Wednesday as passers-by stood in line to get their photos taken as part of a public art project, ?Have we met yet??
The installation will include hundreds of ?street portraits? of visitors to Downtown Crossing and wrap around the construction site of One Franklin, the historical landmark of Filene?s department store. The installation is part of the Downtown Crossing rebranding effort by the Boston Redevelopment Authority to create a shopping and meeting destination as more development takes place there.
Quincy resident Kelly Brennan, a 31-year-old guidance counselor, waited in line after shopping at DSW.
?I?d love for it to be, ?Oh yeah, let?s go to Downtown Crossing for night life and better restaurants,? she said.
Beverly, Mass. photographer Matt Kalinowski has been hired by the BRA for $6,000 to take the photos, which will be used for the installation as well as other marketing materials. The BRA has spent upwards of $700,000 in the effort and hired Philadelphia-based 160 Over 90 agency to implement the rebranding in three phases.
The wrap portion of the project will be funded by Vornado and Gale International, the developers of One Franklin. The cost is about $30,000, according to the BRA.
?Have we met yet?? is intended to raise awareness of the 230,000 people who live, work, an commute through the Downtown Crossing area daily.