January 12, 2011
Future-of-mall forums kick off
Residents, merchants, officials craft vision of 'Salem's family room'
By Matthew K. Roy Staff writer
SALEM ? Residents and business owners filled a downtown meeting room last night to begin a discussion that will shape the future of what Mayor Kim Driscoll called "the spine of our central business district."
The Essex Street pedestrian mall, a brick and cobblestone corridor lined with businesses but closed to car traffic, was also described as "historic eye candy."
"I think of the pedestrian mall as Salem's family room," said Marie Brescia, an Essex Street resident.
Organized by the city, in conjunction with the Peabody Essex Museum and The Salem Partnership, last night's gathering was the first of four scheduled public forums about the mall. The public was invited to share what they like and don't like, and their feedback will inform the first proposed changes to a space that has remained largely the same since the mid-1970s.
People praised the mall as a "walkable" tourist attraction that makes Salem unique.
"On the North Shore, we don't have a lot of places where people can congregate," said David Ashton, a Salem resident and Coldwell Banker real estate sales associate. The mall gives Salem something similar to what the thriving downtown of Newburyport enjoys, he said.
"I like the fact that it's our own and nobody else has one," said David Pelletier, a downtown resident. "We're not Peabody, we're not Danvers, we're not anywhere else."
But Sharon Doliber, whose family operated the Lally Shoestore on the mall and still owns the building, worried about its "sustainability."
"It's a great place May through December," she said. But foot traffic slows considerably in the colder months, making it hard for businesses to survive.
"It's wonderful for the tourists and visitors, but what is the anchor that brings the everyday Salem resident down there?" Doliber said.
Outside of the bustling Halloween season, Christian Day, owner of the "witchcraft emporium" Omen at the center of the mall, said the lack of car traffic is isolating. Opening the mall up to cars would increase visibility, he argued.
"It's repeat branding, it's repeat exposure," Day said.
Going into last night's meeting in the Salem Five Community Room, Driscoll was hoping the conversation would not be dominated by what it has been historically ? the either/or choice of opening the mall to traffic or keeping it closed.
Tim Love, an architect who will eventually craft new design options for the mall, predicted at the beginning of the meeting that a "third way" would be found.
What that way might be was brought up by multiple people last night who suggested the mall could be closed to traffic during the tourist- and pedestrian-friendly warmer months and opened up to cars during the winter. One attendee described it as increasing the "flexibility in utilization" of the mall.
Some people expressed affection for the cobblestones, but most viewed them as a hazard.
"In order to walk, you need a smooth surface," said Ray Tetrault, an owner of Bernard's Jewelers on the mall. "Cobblestones do not make a smooth surface."
There were complaints about litter, cigarette butts especially, and what some considered the shabby state of the fountain. One woman said groups of loitering young people discourage business. At night, the desolation of the mall makes Tara Donegan, manager of Omen, worry about her safety, she said.
The city and Peabody Essex Museum are splitting the $34,669 cost of the planning sessions, which includes the services of an architect and a facilitator who runs the forums. The next meeting on Feb. 8 will address a vision for the future of the mall. The subsequent gatherings will focus on alternative design options and the selection of a preferred scenario.
"I think we're working with a good team of consultants that can help get us to the point where hopefully we can have our cake and eat it, too," Driscoll said. "That's the way I like to think about taking what is a wonderful amenity and making it better."