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City plans to re-brand Downtown Crossing
By Donna Goodison
Tuesday, June 6, 2006
Copley Place is known for its high-end retail, the Shops at Prudential are backed by strong marketing efforts, and Faneuil Hall Marketplace is a tourist destination.
Downtown Crossing, meanwhile, suffers an identity crisis.
In an ongoing but slow-moving effort to turn around the ailing shopping district, the Boston Redevelopment Authority is seeking consultants? proposals for an ?identity and brand? strategy for Downtown Crossing.
?Right now, it?s all over the place,? said Randi Lathrop, the BRA?s deputy director of community planning. ?We?re looking for someone to come in with their best ideas and look at redefining the downtown - to think out of the box and have unconventional solutions.?
The fate of Downtown Crossing is at a crucial point. The closing of Filene?s is imminent, and New York-based Vornado Realty Trust?s mixed-use redevelopment plans stand to reshape that block.
Now the BRA is looking for ambitious ideas for Downtown Crossing as a whole that are akin to the cleaning up of Times Square, Lathrop said. It wants proposals addressing how pedestrian traffic should drive development, services/retailers missing from the area, and whether Downtown Crossing should reopen to cars.
But one Downtown Crossing landlord said the city must be realistic about who?s congregating there.
?It?s not a crowd which is conducive to attracting people who have money to spend,? said the landlord, who did not want to be identified.
Landlord Robert Posner is trying to lure a tenant to replace the exiting Barnes & Noble on Washington Street.
So far, no retailers are interested, and Posner said the building will be vacant for the first time since 1928.
?The feedback we have gotten from a couple of prospective tenants is that the pushcarts so destroy the shopping atmosphere, that they don?t want to be there,? he said.
By Donna Goodison
Tuesday, June 6, 2006
Copley Place is known for its high-end retail, the Shops at Prudential are backed by strong marketing efforts, and Faneuil Hall Marketplace is a tourist destination.
Downtown Crossing, meanwhile, suffers an identity crisis.
In an ongoing but slow-moving effort to turn around the ailing shopping district, the Boston Redevelopment Authority is seeking consultants? proposals for an ?identity and brand? strategy for Downtown Crossing.
?Right now, it?s all over the place,? said Randi Lathrop, the BRA?s deputy director of community planning. ?We?re looking for someone to come in with their best ideas and look at redefining the downtown - to think out of the box and have unconventional solutions.?
The fate of Downtown Crossing is at a crucial point. The closing of Filene?s is imminent, and New York-based Vornado Realty Trust?s mixed-use redevelopment plans stand to reshape that block.
Now the BRA is looking for ambitious ideas for Downtown Crossing as a whole that are akin to the cleaning up of Times Square, Lathrop said. It wants proposals addressing how pedestrian traffic should drive development, services/retailers missing from the area, and whether Downtown Crossing should reopen to cars.
But one Downtown Crossing landlord said the city must be realistic about who?s congregating there.
?It?s not a crowd which is conducive to attracting people who have money to spend,? said the landlord, who did not want to be identified.
Landlord Robert Posner is trying to lure a tenant to replace the exiting Barnes & Noble on Washington Street.
So far, no retailers are interested, and Posner said the building will be vacant for the first time since 1928.
?The feedback we have gotten from a couple of prospective tenants is that the pushcarts so destroy the shopping atmosphere, that they don?t want to be there,? he said.