I wouldn't hate the proportions if there was some variation in the height rather than a roofline that's basically flat all the way across. When you look at the site plans, it's actually not a hulking building. But the flat roof combined with the width and lack of height/variation makes it look more hulking than it is.
That said, I do like the cladding. It's different than a lot of what's being built. I think it's a shame that it's only one ground level retail space, but that's not surprising considering the location. I do appreciate that future phases keep the center of the block open/accessible to minimize the megablock effect.