There's no landmark to draw people to the area. If you don't already know there's a reason to be there, you won't be there.
99.9% of the general public aren't going to venture down there because there's nothing visually to pull them in. It feels like downtown ends and then it's like, oh there's a few of those same shoddy 5-over-1's found in every suburb in America. Literally the only reason I walked over was because I AM into architecture, and wanted to see how the new neighborhood was turning out. The average person isn't going to gravitate to 5-over-1's, squat labs, and parking garages.
To the average person just taking a walk, nothing in the neighborhood says "come over here." Nothing is visible and inviting to the pedestrian. You have to already know it's there and intentionally go. It's not a neighborhood the average person is going to gravitate towards unless they have a preexisting reason.
At the end of the day, this tower would have said "Something is here, come check it out."