That paneling still sucks. The glass still sucks.
That being said, the location is the worst sin. I could see something like this blending in amongst the crowd in Longwood, but it truly sticks out like a sore thumb here. I think the adjacent alleys play a role in that - the shape gives the idea that the building is terminating into a hard point on either end, but instead the gap makes it look unresolved.
Wtf is that?
It's what happens when overpriced real estate meets pedestrian design.
As for the WHOOP, no idea...
The building still sucks, but I kind of like the sign and think it improves the building.
Agree fully. The best thing that can happen to this turd, at this point, is for it to getcovered with lots of quirky stuffknocked down, redeveloped and purged from the historical record, like disfavored Bolsheviks in 1930s Russia or a 'canceled' celebrity in present-day America
I got angry just looking at that. I’ll be even angrier when the sign is designated as a landmarkFast-growing tech firm Whoop signs big lease in Kenmore - The Boston Globe
The deal is a sign that Boston’s office market is beginning to perk up from its pandemic doldrums, which have brought vacancy rates to their highest level in a decade. Whoop’s lease is one of the biggest expansions signed in the city since COVID-19 hit last spring.www.bostonglobe.com
How did that signage get approved???
That's the most fun signage I've ever seen on a building!