Kenmore Square North (WHOOP) | 533-541 Commonwealth Ave | Fenway

[Equilibria]

The sign, corrected as it should be:

'][/img][/URL]

Beautifully done. Photo of the year.

 

[RandomWalk]

I set the over/under line on folks referring to this as the Big Whoop at 6 months.

 

[shmessy]

Fast-growing tech firm Whoop signs big lease in Kenmore - The Boston Globe

The deal is a sign that Boston’s office market is beginning to perk up from its pandemic doldrums, which have brought vacancy rates to their highest level in a decade. Whoop’s lease is one of the biggest expansions signed in the city since COVID-19 hit last spring.

www.bostonglobe.com

How did that signage get approved???

Well, the entire building IS a “Hoopty”.

The signage is down the list of worst abominations that took place on that corner.

 

[Gameguy326]

That Whoop sign is now iconic and can never be taken down.

 

[vanshnookenraggen]

Every time the Red Sox have an error they will show that sign.

 

[Bananarama]

This is hilarious and I'm so conflicted here. It's both ridiculously garish with a backlog of symbolism, but also refreshingly bold and somehow a tasteful font? Getting a sign that big on a new building (next to Citgo, let alone anywhere else in the city) sounds like an anomaly. I don't recall any notes about signage up there from the submissions.

 

[kz1000ps]

^^ Ditto what Bananarama said. I'm thinking it falls into the category of "so bad it's good."

 

[DwnTwnr]

This is hilarious and I'm so conflicted here. It's both ridiculously garish with a backlog of symbolism, but also refreshingly bold and somehow a tasteful font? Getting a sign that big on a new building (next to Citgo, let alone anywhere else in the city) sounds like an anomaly. I don't recall any notes about signage up there from the submissions.

This is Marty Walsh's legacy in Boston--high building signs. Ugh

 

[Beton Brut]

At last, this all makes sense now.

Bring on the Juggalos…

 

[Camberville]

Oh my god, they just showed an aerial over the Sox game on TV, a wide enough shot that it showed all of Back Bay to downtown, and there it was right below the Citgo sign. Bright enough to identify, big enough to read (maybe because I knew what to look for, but sheesh). They must have payed out the whoop for a sign that big and bold.

 

[Equilibria]

Oh my god, they just showed an aerial over the Sox game on TV, a wide enough shot that it showed all of Back Bay to downtown, and there it was right below the Citgo sign. Bright enough to identify, big enough to read (maybe because I knew what to look for, but sheesh). They must have payed out the whoop for a sign that big and bold.

Multiple shots so far. I'm laughing so hard. Thank you, Charlie!

 

[kmp1284]

At last, this all makes sense now.

Bring on the Juggalos…

So it’s a front for a very profitable meth enterprise?

 

[HenryAlan]

I don’t mind the signage — Kenmore can use more of it.

Especially if it lights up at night, the sign could be kind of cool. So much of this city is too dark at night, Kenmore has long been one of the few places that remains brighter and more lively. This helps.

 

[FK4]

Fast-growing tech firm Whoop signs big lease in Kenmore - The Boston Globe

The deal is a sign that Boston’s office market is beginning to perk up from its pandemic doldrums, which have brought vacancy rates to their highest level in a decade. Whoop’s lease is one of the biggest expansions signed in the city since COVID-19 hit last spring.

www.bostonglobe.com

How did that signage get approved???

Does anything at all matter in this stupid city? It’s just stunning that we even bother to have laws at all on anything development-related. Just when this couldn’t get any worse we get that giant middle finger of a sign. Wow.

 

[Beton Brut]

So it’s a front for a very profitable meth enterprise?

Quite possibly…

 

[kingofsheeba]

CW: Awful brick and sign

 

[kingofsheeba]

Unrelated but some exterior sprucing across the street

 

[Arenacale]

CW: Awful brick and sign
View attachment 17991

Opening soon in Kenmore: The Whoop Ass

 

[chrisbrat]

the sign is the best/least bad thing about the building.

 

[tobyjug]

Often a generous dollop of ivy can camouflage a bad brick building. In this case they should try multistory vertical neon strips between the windows. Go full on pop art.