I flew JetBlue last week for the first time since prior to the pandemic. I’ve loved them in the past, but as an AA/OW flyer, they were never an option unless I was buying a cash fare and they were significantly cheaper (and they often weren’t). But I’m really disappointed with how they’ve evolved.
Their newest “basic” product launched a month or so ago) now allows zero carry-on bag (not even for a few), and only the personal item. Checked bags were $35 each, each way. We traveled internationally and their handling of international documentation (inc. the Mexican security survey and the U.S. Covid attestation) was archaic and poorly communicated (attestation form was paper only and buried in an email that was sent 5 days prior to departure) which lead to mass confusion and delays screening passengers on arrival and departure. AA, by comparison, enables the attestation to be submitted electronically and provides a link to the online Mexico security survey so you can complete it on the way to the airport. JetBlue provided QR codes at the check-in counter in Mexico which lead to a cluster of JetBlue passengers scrambling to take the thing at the entrance to the security check point (it takes 10 minutes or so per person).
We did our homework and had the stuff prepped, but about 75% of passengers weren’t properly prepared and we were late boarding/departing as a result.
Still a great hard product and comfortable seats, but there were so many areas where B6 provided a better all-round experience and value, and those advantages don’t exist (at least in my eyes). AA and Delta allow carry-ons with basic fares. Delta’s IFE is on par (and AA is investing in it). On the tech front (digital forms, ability to track luggage in real time, etc) AA and Delta have an edge too.