Syms says Basement belongs downtown
New owner studying whether to keep markdown policy
By Jenn Abelson, Globe Staff | June 23, 2009
Syms Corp. chief executive Marcy Syms yesterday said she is committed to bringing back Filene?s Basement to Downtown Crossing, but needs time to study whether the famed automatic markdown policy will remain at the clothing chain?s flagship store.
Syms, in one of her first interviews since her company bought the bankrupt Filene?s Basement last week, said it must consider all options in the search for a downtown site. The legendary location at Washington Street has been closed since 2007 and developers of the site have been unable to secure financing to move forward.
Syms said she plans to meet with Boston Mayor Thomas M. Menino within the next few weeks to talk about the future of Filene?s Basement and has already received an e-mail from a developer to explore another spot downtown. She declined to provide details.
?If we make a commitment to just that site and none other, we might cut off another opportunity that could get us open faster,?? Syms said. ?I?m a product of Boston University, and I was an avid Filene?s Basement shopper and understand the importance of that location.??
Dot Joyce, spokeswoman for Menino, said yesterday she was uncertain whether a meeting with Syms had been scheduled but added: ?The mayor, first and foremost, is interested in seeing that building constructed and progress toward creating a bustling downtown shopping district.??
Clothing discounter Syms paid nearly $65 million for 23 of the 25 Filene?s Basement stores after more than a week of intense bidding for the Filene?s Basement chain. The New Jersey merchant, in a joint venture with Vornado Realty Trust, beat out Men?s Wearhouse and New York real estate firm Crown Acquisitions. Vornado Realty Trust, which owns the Downtown Crossing site where the shuttered Filene?s Basement is located, paid about $16.8 million to terminate the existing lease on Washington Street and another $8.2 million to amend a lease in New York City to increase the annual rent. Vornado will not have any role in operating the 100-year-old chain. The firm could not be reached for comment yesterday.
Syms said there will be no additional layoffs at Filene?s Basement and the stores that are not part of the sale are likely to be closed.
?We are totally committed to keeping the Filene?s Basement name and traditions. We will look at the automatic markdown and whether we can continue it,?? Syms said. ?We want to keep going the Running of the Brides events, the suit event, and we want to make sure the fan club expands.??
Already, buyers for Filene?s Basement are in New York for a three-day spending spree to replenish stores with fresh merchandise. The bargain merchant had been largely unable to purchase new items in recent months because of a liquidity crisis and the Chapter 11 bankruptcy filing in May. Syms said she does not believe Filene?s Basement was ever ?broken,?? but rather a victim of unfortunate decisions to aggressively expand the chain.
Filene?s Basement, with mostly female shoppers between the ages of 25 and 45, complements the Syms brand, where older male customers make up about 50 percent of shoppers, according to Syms. Still, she is hoping to improve the men?s suit selection at Filene?s Basement and expand the children?s department. Although the demographics of the two companies do not overlap much, they carry many of the same designers in their stores.
?We can have more strength to negotiate great prices to give the consumer fantastic value,?? Syms said. ?Together we are much stronger.??
Mark Shulman, president of Filene?s Basement, said yesterday, ?We?re very, very happy and excited to be working with Syms and Marcy particularly. She?s a great merchant and we think we?re going to be a fabulous team together.??
Jenn Abelson can be reached at
abelson@globe.com.