Mayor Thomas M. Menino is making an all-out push to persuade top Wall Street firms to shift some operations to Boston?s waterfront, the Herald has learned.
The battle between Boston and New York for high-paying financial services jobs may not yet be as hard-fought as the Sox-Yankees rivalry, but it could have a long-lasting effect on the Hub?s economy.
?Financial services are one of the strongest components of Boston?s economy and over the last few months we?ve talked to several companies about making Boston a new place to invest in,? Menino said. ?There?s been some interest and they like the South Boston waterfront because it?s close to the airport, to downtown?s financial services and to universities.?
The mayor wants to lease the vacant space at the Marine Industrial Park for $8 to $12 per square foot, a deal that may be too good to pass up.
?We have an advantage over other cities that are much more expensive,? Menino said. ?The Innovation District is an alternative for these firms.?
Menino declined to name specific companies being targeted, but he said a sales team from the Boston Redevelopment Authority will hold direct talks with several firms early next year.
?We are always bullish on Boston and we believe others are too,? Menino said. ?So we are trying to get these businesses to recognize the qualities we have in our city, the brainpower we have here, (that) you get a bigger bang for the buck in Boston.?
Vivien Li, executive director of the Boston Harbor Association, said the campaign to attract Wall Street firms is a smart move and shows the city is not only trying to raise revenue but is working to raise the profile of an underused section of the waterfront.
?It makes sense for Goldman Sachs and other New York firms to locate back-of-the-house activities here because it?s dirt cheap and they still have access to the airport and the Silver Line,? she said.
The city?s Marine Industrial Park boasts 4 million square feet of space. Of the 3.5 million square feet of industrial space, 658,500 square feet are available to these firms, according to the BRA.
Massachusetts? financial services sector employs 170,000 people - 5.4 percent of total state employment - and produces $35.5 billion in annual economic output, according to an October study by Mass. Insight and PricewaterhouseCoopers. Boston is already home to such money-management heavyweights as Fidelity Investments, State Street Corp., Putnam Investments and Boston Private Financial Holdings.
JP Plunkett, senior director at commercial real estate broker Cushman & Wakefield, said that when New York-based banking giant JPMorgan Chase leased 100,000 square feet of space at 451 D St. in South Boston in June 2008, in the shadows of the Marine Industrial Park, it sparked hope that the district would become a home for other financial companies? back offices.
?When that deal was signed, collectively the market thought that deal would start a trend of other financial firms would follow,? he said. ?Nothing?s been signed since down there . . . but a real marketing push by the city and the state could help.?
But Michael Smith, managing director at Jones Lang LaSalle, said to attract big-name firms, the Marine Industrial Park will have to offer more restaurants and shops.
?The infrastructure is done around there, but in order to lure these firms who want their employees to be happy, the district needs amenities for workers,? he said. ?Twenty years from now it could be there, but it?s not there yet.?