Worcester Ballpark & Redev

The telegram article is actually a bit more nuanced. Still feels like city leaders make their tax revenue forecast based on the "happy path" and don't take into account economic downturns. In 2019, they get a pass to not predict a worldwide pandemic.


Their district development projections were far too optimistic in both scale and timing. Look no further than Providence for large scale district development progress for a similar sized city.

The Providence Capital Center project kicked off in the early 1980's. It involved moving the railroad tracks and uncovering the rivers and rerouting them. It did spur a lot of development - Providence Place Mall, Omni Hotel and Residences, RI Convention Center, new Train Station, Marriott Courtyard, BC/BS Tower HQ, numerous parking garages, Gateway Building (formerly AMEX), Waterplace Towers Residences, Station Row, Citizens Tower HQ, Hilton Homewood Suites, Park Row West residences, and Center Place Residences have all been built. It however has taken decades and there are still open parcels not yet developed some 40 years later.

The 195 Innovation District in Providence is another good example to look at. Route 195's new path opened up back in 2006. It has taken nearly two decades to put the streets and infrastructure back into place for development. To date only Chestnut Commons, JWU Bowen Center, Emblem 125, Garrahy Courthouse Garage, Marriott Aloft Hotel, Point 225, and parcel 6 residences/Trader Joe's have only been completed. Just three projects are presently in construction - Parcel 9 Residences, State Labs, and the District Park Pavilion. Four proposed projects such as the BankRI HQ and other mostly residential structures have yet to break ground with some a several years since first being proposed and agreed on. There are approximately ten open parcels still left to be developed some 18 years on.

These type of districts take decades to come to fruition. The pace is often organic and gradual taking time being subject to many factors. The problem with the Polar Park District is that Worcester city leaders developed a bond financing payment plan for the stadium which necessitated large scale quick development that was overly optimistic and unreasonable to expect. It is foolish to suggest that the slow progress is entirely attributed to Covid. One would think that Worcester leaders should have understood this given their recent and ongoing experience with the CitySquare area. The Worcester Common Outlets closed all the way back in 2006. While there has been development, there are still parcels in the area waiting for construction. Some of the original tenants such as Unum have even already moved in, on and out.
 
The 2024 Minor League Baseball attendance numbers are out. The Worcester Red Sox drew a total of 479,636 to Polar Park for an average of 6,852 in 70 dates. The total attendance was off 40,025 from the previous season and 52,516 from their 2022 all time high. The 2024 average dropped approximately 8% to 6,852 from the prior season. The decline of 572 per date was the third largest drop in the AAA system of 30 teams.

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The 2024 Minor League Baseball attendance numbers are out. The Worcester Red Sox drew a total of 479,636 to Polar Park for an average of 6,852 in 70 dates. The total attendance was off 40,025 from the previous season and 52,516 from their 2022 all time high. The 2024 average dropped approximately 8% to 6,852 from the prior season. The decline of 572 per date was the third largest drop in the AAA system of 30 teams.

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Interestingly, the newest ballpark to host one of the relatively few teams that had increasing attendance opened in 2008...
 
A drop-off after the initial couple of seasons was inevitable -- the sub-section of curious but casual fans would have attended more games in '22 than in '24. That said, the per game average is pretty good. If I'm reading things correctly, they have the fifth highest per game attendance out of the 30 AAA clubs, same as '23.
 
A drop-off after the initial couple of seasons was inevitable -- the sub-section of curious but casual fans would have attended more games in '22 than in '24. That said, the per game average is pretty good. If I'm reading things correctly, they have the fifth highest per game attendance out of the 30 AAA clubs, same as '23.



A 2024 Polar Park average of 6,852 with total attendance of 479,636 is still disappointing when compared to the numbers the franchise once attracted. It had a sixteen straight year period from 1999-2014 at its former Pawtucket home where every season average was between 7,367 and 9,561 with total attendance ranging from 515,665 to 688,421.
 
A 2024 Polar Park average of 6,852 with total attendance of 479,636 is still disappointing when compared to the numbers the franchise once attracted. It had a sixteen straight year period from 1999-2014 at its former Pawtucket home where every season average was between 7,367 and 9,561 with total attendance ranging from 515,665 to 688,421.
"Disappointing" implies that there was an expectation that the team would come close to attaining those numbers. I don't think anyone realistically thought they would. 1999-2014 was a time of peak interest in the Red Sox and New England baseball. During that span, Fenway hosted the All Star game, Pedro Martinez vs. Roger Clemens was must watch baseball, the Sox reversed the curse and won 3 world series, Manny Ramirez and David Ortiz formed the heart of the lineup, and Fenway broke MLB's consecutive attendance record. The ripple effects of this were felt at Sox affiliate teams in Portland, Pawtucket, Lowell, and even Salem, VA. Interest in the Sox (and baseball in general) has been on the decline. So ranking 5th in all of AAA is actually pretty solid in 2024, even if the numbers don't look like they did from 1999-2014. I wonder how revenue compared?
 
"Disappointing" implies that there was an expectation that the team would come close to attaining those numbers. I don't think anyone realistically thought they would. 1999-2014 was a time of peak interest in the Red Sox and New England baseball. During that span, Fenway hosted the All Star game, Pedro Martinez vs. Roger Clemens was must watch baseball, the Sox reversed the curse and won 3 world series, Manny Ramirez and David Ortiz formed the heart of the lineup, and Fenway broke MLB's consecutive attendance record. The ripple effects of this were felt at Sox affiliate teams in Portland, Pawtucket, Lowell, and even Salem, VA. Interest in the Sox (and baseball in general) has been on the decline. So ranking 5th in all of AAA is actually pretty solid in 2024, even if the numbers don't look like they did from 1999-2014. I wonder how revenue compared?

Yes - disappointing. While the Pawtucket Red Sox had some of the positive factors you cite helping them, the franchise had been there for many decades and were playing in an old ballpark that opened in 1942 that was located in a working class residential/industrial neighborhood with few amenities around it. The Worcester Red Sox were recent to large city and playing in the most expensive ever and brand new stadium in a downtown with much surrounding it. These very favorable factors should greatly help their attendance numbers in comparison to Pawtucket. While fifth in AAA at present may at first blush seem decent, consider that no other franchise was recent to their city with a newer ballpark.
 
Yes - disappointing. While the Pawtucket Red Sox had some of the positive factors you cite helping them, the franchise had been there for many decades and were playing in an old ballpark that opened in 1942 that was located in a working class residential/industrial neighborhood with few amenities around it. The Worcester Red Sox were recent to large city and playing in the most expensive ever and brand new stadium in a downtown with much surrounding it. These very favorable factors should greatly help their attendance numbers in comparison to Pawtucket. While fifth in AAA at present may at first blush seem decent, consider that no other franchise was recent to their city with a newer ballpark.
But disappointing to who? Has the team expressed concerns about attendance not meeting their expectations? Were there attendance goals for 2024 that were somehow missed? And who, if anyone, has said that the WooSox expected attendance in 2024 to be similar to attendance in Pawtucket between 1999 and 2014?

Attendance in Pawtucket was also down steeply (nearly 40%) from its 1999-2014 highs by the time they left town. This is a longstanding trend that the sport in general is dealing with and teams are adapting accordingly. It's a big part of the reason why Polar Park's capacity is over 2,000 people fewer than McCoy's (their current capacity of 9,500 is actually lower than McCoy's peak average attendance of 9,561). Instead, their business model focused more on providing a variety of fan experiences, unique seating/standing areas (rather than a simple contiguous grandstand), premium options, food/beverage variety, etc. which can generate more revenue with fewer butts in seats. I'm sure they'd love a sellout every night, but I don't think they have ever had any expectation that that will be the case. If they're generating close to their target revenue from premium seats and concession sales, then I doubt they're too concerned that total attendance numbers are lower than they were at McCoy in 2008.
 

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