Re: 93 Massachusetts Ave
Developer?s new stage
As Gaiety site lies idle, Mass. Ave. plan OK?d
By Scott Van Voorhis
Saturday, June 14, 2008 - Updated 17h ago
A proposal that would extend Newbury Street?s posh retail boulevard onto eclectic Massachusetts Avenue is the second swing at a major Boston project in the last few years by travel company magnate.
Grand Circle Travel chief Alan Lewis and his son Edward are part of the development team looking to revamp a century-old building at the corner of Newbury Street and Massachusetts Avenue - now home to a mattress store catering to students - into an upscale retail and office complex.
City Hall recently gave a green light to the plan, with Lewis and a fellow building owner, doing business as Kingston Realty Trust, planning on launching work next spring.
But the Mass. Ave. retail plan comes nearly three years after the Lewis? Kensington Investments won permission to tear down the decrepit - and to its supporters, historic - Gaiety Theater on lower Washington Street to make way for an apartment and condo tower.
The one-time Combat Zone site, now just a few doors down from the Ritz-Carlton Towers, has since sat vacant and fenced off, with no signs yet of the promised tower.
However, comparisons between the two projects are difficult to make, contends Ralph Cole, a top executive at real estate services firm Leggat McCall, who is working on the revamp of 93 Massachusetts Ave.
Cole, who previously headed efforts to build the Washington Street tower for Kensington, said the Mass. Ave. project is more ?digestible.? The project weighs in at $23 million, compared to more than $120 million for the long-planned Kensington tower.
?Nothing is easy in this town, but in relative degrees, it is easier,? Cole said.
Some, though, are disappionted that after the big push to tear down the Gaiety, nothing happened.
?It?s sad and unfortunate,? said Lee Eiseman, who once led a group to save the turn-of-the-century vaudeville palace, Gaiety Theater Friends.
But Edward Lewis said Kensington is still working on its long-planned Washington Street tower and that some changes will be announced next month. He declined to offer more details.
By contrast, plans for the revamp of the key building at the corner of Massachusetts Avenue and Newbury appear to be moving forward without controversy.
The project won a thumbs up from the Boston Redevelpment Authority and on Tuesday sailed through a critical Zoning Board hearing.
Cole envisions the project extending the Newbury Street retail success story onto student-friendly Mass. Ave. A hunt is on to fill the new project?s 20,000 square feet of retail - the other half will be office - with a high-end retailer.
?Ideally, it would be a retailer of sufficient magnitude and attractiveness to draw the Back Bay shopper across Massachusetts Avenue and extend the Newbury Street corridor,? Cole said.
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