I'm not an architect, but I love architecture, so I joined this board to learn.
I love reading the points from real architects, many of you have helped me to understand what makes architecture great... in fact, because of this board, I look at architecture differently now, so thank you.
I know what I don't know (architecture) and so I love to learn from those that do.
I also know what I do know - branding. I won't bore you with my background but this is all that I've done for decades.
So I thought some of you might like to learn a little about an industry (branding/advertising) that you may not know anything about, and thought you might be interested in some insights into that world.
Of all the buildings, products and businesses that I've named over my career - I think XMBLY is about the best and I actually love that the lurking skeptics hate it enough to talk about it. An office park in Somerville is being talked about! It would be hard to imagine anybody talking about "Somerville Landing" or "Somerville Crossing".
Plus, our actual research (because it's as much science as art) has showed that the very people we're targeting dig the name. So there you have it.