MY original comment is obviously one from someone who has just seen pictures. The roof is awful and the entrance looks odd too. I will concede that this is way better than the odd, terraced outdoor seating that was there years ago and it seems the building itself is made from high quality materials, which will look good in the end.
I think the presence of Eataly will be a huge game changer. The NYC location has no grand entrance, just a cramped door on Madison Sq Park and an odd side door on 23rd street. In short, no one will care about the outside, people will pack that place out 7 days a week.