I was so pissed off yesterday - I had a BBQ and invited a lot of my old friends from Brookline and the South End, mostly all real estate/architect types because it was Dorchester Day and there was a large festival and parade.
I can NEVER get these people to come out to Dorchester and yesterday was the perfect opportunity, and I had 20 people who were all interested in walking down the block and checking out the DNA Lofts. We get there and there's nobody there. There's a huge festival and parade going on literally at their doorstep and there isn't even a salesperson there or anything. I figured the marketing team would have it open or at least have people there to answer questions or give out info - but there was nothing. It's like the developers had no clue it was Dorchester Day and this was going to happen. Or, they decided that the people who live in the neighborhood aren't worth marketing too.
At least my friends got to see the outside, but man, what poor marketing to miss out on the one day of the year that people from outside of Dorchester actually come and visit.
By the way, that guy on the web site fixing his tie with the 1980s yearbook-style laser lights behind him is on a huge leasing banner at the property. Yikes!