Wegmans, a Rochester, N.Y.-based grocery chain, recently opened its first New England supermarket in Northborough, Mass. I've read many media articles about the supersized square footage of Wegmans, the unbelievable crowds of people inside the market, and drivers waiting 25 minutes to find a parking space.
When venturing to Wegmans in Northborough yesterday, I had only one question: will this Wegmans capture the magic of its Rochester area stores that I knew so well as a child while visiting my cousins in suburban Penfield?
The answer turned out to be an enthusiastic "Yes!" Once stepping inside the Northborough Wegmans, I experienced that warm, largely unexplainable feeling that I knew back in the day at the Penfield Wegmans. So what brings on these feelings? Is it just that Wegmans was a novelty as a kid -- an alternative to the rather plain markets we had in the Boston area?....
I believe Wegmans, ultimately, rises above the rest by showing boundless pride of ownership. Let's start with the food. Wegmans has a knack of not only carrying everything you need -- and not running out of items -- but also making sure that the quality of the food is beyond reproach....
The Wegmans Northborough expands on this tradition and celebration of good foods with its wide offerings at the butcher area, seafood counter, bakery, natural foods isle, myriad food stations and take home foods section (Italian, Asian, Dim Sum only, chicken wings, vegetarian, etc.). For lunch, I opted for some spicy chicken and vegetables with vegetable fried rice that was worthy of the best area Chinese restaurants. For dinner, we feasted on some fabulous chicken Parmesan, a truly tasty asiago cheese artichoke cake and a mound of spaghetti at $8 a person. (that's another great Wegmans selling point, good value for such an upscale grocery experience!)...
Before arriving at Wegmans, I thought that perhaps the size of the place (about two football fields), that we live in an era where friendliness and values are on the decline, and businesses routinely cut corners would create a different kind of Wegmans. Sort of like quaint, close-knit Bailey Falls becoming a depressed Pottersville in "It's a Wonderful Life." Not the case here, for sure! Leaving Wegmans, I thought "This is everything I remember, and actually, a whole lot more. They haven't compromised a thing, and have actually built greatly upon a solid premise. Good for them. I love it!"
Wegmans sure has come a long way since 1916 opening as a Rochester area food cart. Or, for that matter since I was a kid visiting my cousins in the 1970s in dear, old Rochester! The magic has remained with a few more tricks added through the years to keep this legendary supermarket chain relevant and so incredible!