Getting the Hub?s heart pumping again
Businesses push downtown plan
By Casey Ross, Globe Staff | May 8, 2010
In Downtown Crossing, the city?s long-languishing central shopping district, hundreds of business owners are coming together to clean its streets, hire guides to assist tourists, and lift an area that has for years felt gritty and worn.
Shopkeepers, colleges, and commercial landlords in the area are on the verge of forming Boston?s first business improvement district, a voluntary association that aims to raise $4 million a year for stepped-up services, landscaping, and security in hope of attracting a better mix of stores and the customers to fill them.
Beyond beautification, the effort is meant to reestablish a sense of place in a shopping area that has struggled to find a winning formula and is just beginning to climb back. Progress has been slowed by an economic downturn that has hurt sales and stalled the $700 million redevelopment of the former Filene?s property, leaving a hole in the heart of the district.
But recession or no, store owners say they are tired of waiting for a renaissance.
?We have to band together to make it happen,?? said Ken Gloss, whose family has operated the Brattle Book Shop in Downtown Crossing since the 1960s. ?I?ve seen things go down and up and back down again. We need to do something to move us in the right direction and not let the area slide back.??
Boston is one of the few major cities in the country without a business improvement district, a designated area in which commercial property owners vote to pay to supplement basic city services. Elsewhere, this has become a common method of transforming crime-ridden and blighted neighborhoods: Times Square in New York is a famous example. Once filled with seedy taverns and nightclubs, Times Square is now a vibrant shopping and dining destination.
Downtown Crossing was a shopping mecca in the 1960s and 70s, but over the years it has struggled with crime, empty storefronts, and changing consumer tastes that led to the departure of longtime magnet stores such as Filene?s and other standard-bearers.
The trend has begun to shift in recent years with the opening of several new restaurants on Temple Place and Washington Street and renovation of the once dilapidated Boston Opera House and the Modern and Paramount theatres.
Two previous efforts to establish a business improvement district in Downtown Crossing in the 1990s faltered because of legislative snags and lack of support among merchants. They also faced opposition from police union officials concerned that plans for private security forces would undermine their work in the area.
But this time there is no organized opposition to the plan, which is being advanced by a committee of downtown businesses. Private security has been dropped in favor of ?ambassadors,?? who will assist tourists and work with police to identify trouble spots.
Also included in the plan is a uniformed cleaning staff that will work from 7 a.m. to 11 p.m. to pick up trash, remove graffiti, and powerwash the streets and sidewalks.
To satisfy city requirements, business leaders trying to form the new improvement district need 400, or 60 percent, of commercial property owners to join and agree to pay a special tax based on the value of their properties. Organizers of the effort said landowners would be taxed $1.10 per thousand dollars on the first $70 million in value. Any value above that would be taxed 50 cents per thousand dollars.
So far, about 200 owners in the 20-block area, tired of the area?s battered reputation, have signed up without public outreach. The effort has strong support from Mayor Thomas M. Menino, who says he is determined to make it succeed.
?The heart of Boston should be a special place,?? Menino said during a press conference Thursday to launch the final phase of signature gathering. ?A business improvement district will make people more proud and excited to work here, live here, and have fun here.??
Other supporters include a broad mix of property owners, from Wildie Ceccherini, a Haitian immigrant who owns Boston Hair Design on Kingston Street, to Ronald Druker, a developer who owns the Corner Mall and other properties totaling about 600,000 square feet. Also on board are neighborhood stalwarts such as Macy?s, E.B. Horn, Emerson College, and the Omni Parker House hotel.
?We are all banking on the business improvement district creating a new atmosphere,?? Druker said. ?It will enhance the maintenance, security, and promotion of this area.??
Suffolk University, one of the largest landowners, said it expects to pay $25,000 a year to fund the improvement district. ?It?s going to pay back tenfold in dividends,?? said John Nucci, director of external affairs for the university. ?Downtown Crossing used to be the place where all of Boston?s neighborhoods came together. And there?s no reason we can?t get back to that again.??
Even in the economic downturn, organizers said they are confident that they will get enough people to sign up. They said they expect to submit a petition to the City Council for final approval by the end of July.
?I think the question for most people has become, how can we afford not to do this??? said John Rattigan, a lawyer for the Boston firm DLA Piper LLP who cochairs a committee leading the effort. ?This is a way to take charge of the neighborhood and improve property values.??
Casey Ross can be reached at
cross@globe.com.