No, I don't think it is. Certain locations are getting this treatment, and it extends well beyond decoration. The ones that I've been in are actually separated from a more traditional McDonald's experience, with their own sales counter and a distinctly different menu. They offer the usual multitude of "coffee" drinks, along with pastries and other cafe fare. I also found the atmosphere more enjoyable than the typical Starbucks -- fire places, more spacious, higher ceilings, etc. I think, to be honest, that they are modeled more on Vienna than they are on Starbucks.
The only ones I've seen in Massachusetts are at some of the Pike rest areas.