A tale of two streets
Rival developers of parallel Fort Point boulevards are vying to create the neighborhood's sexier strip
By Thomas C. Palmer Jr., Globe Staff | April 13, 2007
Congress Street or Summer Street -- which will be the coolest?
Two development teams are competing to create the new "main street" in a reinvigorated neighborhood of old wharf buildings across the Fort Point Channel from downtown Boston.
"Summer Street is the spine," insisted Tony Goldman, who has done stylish urban redevelopment before, in New York's Soho and Miami's South Beach, and now has a portfolio of 11 brick buildings, clusteredaround Summer, that he's intending to develop.
A block to the north is Congress, the center of a chunk of buildings owned by Berkeley Investments Inc.
"Congress is going to be where a lot of restaurants and stores are -- the heart of the whole district, where people want to hang out," said Young K. Park, Berkeley's president. "Summer is much too wide, much too trafficked," he said.
Maybe so, but today it's hard to tell the two streets apart.
Both are lined with aging, underused red- and yellow-brick buildings, built starting in the mid-1800s on marshland that was the first area of the South Boston Waterfront to be filled in. Both streets cross the Fort Point Channel on bridges from the city, and both carry a lot of traffic.
The developers' visions for the future are also similar. Both are turning warehouse buildings into luxury condos. Both want 24/7 street life, with busy sidewalks and active storefronts. They plan to have fine restaurants, lunch places, and coffee shops, interspersed with laundries, banks, and copy shops, and a good dose of galleries, bars, and nightclubs sprinkled throughout.
"If we get the street where it needs to be, like a garden it grows in a very healthy way," said Goldman.
Also, both Goldman and Park want their respective streets to retain their historic flavor, bring new residents to the area, and draw conventioneers, the lunch crowd, and night-lifers from other Boston neighborhoods. Both vow to favor local entrepreneurs over chains.
Park has begun construction on the $55 million first phase of a projected six-year redevelopment of his dozen buildings and development sites. At five stories, it is 248-352 Congress St. and includes a new building on an adjacent lot. It is called "FP3," will house 97 condos, and will have three modern glass floors above. The name refers to its Fort Point Channel location, and to the three new floors .
Goldman and partner Archon Group LP, meanwhile, will soon begin converting a pair of yellow-brick warehouses at 316-322 Summer St. into 88 luxury condos. He expects to finish work in the neighborhood in about five years.
With so many similarities between the redevelopment efforts, each developer is searching for elements to distinguish his street.
Goldman, for example, hopes to create the same hip urban feeling that he manufactured in Soho and South Beach, in part by deploying colorful night lighting to set off his properties . He also plans to have storefront awnings for the shops and galleries along Summer and adjacent streets, such as Melcher.
He may also use backlighting to set off the signature 30-inch medallions of the former Boston Wharf Co., which owned many of these handsome buildings. Renderings show how Goldman would crown a second-story bridge between buildings over Melcher Street with lights.
The Goldman team even spent $200,000 to renovate a huge "Boston Wharf Co. Industrial Real Estate" sign that sits atop a building near the channel, and flipped the switch on a stormy night last October, with VIPs huddled against a drenching rain on the roof.
"It's going to 'brand' the district," Goldman pledged.
" 'Boston Wharf district' is not how most people label the area," responds Park, who prefers the "Fort Point" name.
Park was first to nail down an attraction. In December, big-name chef Barbara Lynch, owner of No. 9 Park, said she would lease almost 15,000 square feet of space in two of the Berkeley-owned warehouses for a "three-concept" restaurant. It will have "the Cadillac of kitchens," she said. Joanne Chang's Flour cafe has already opened on Farnsworth, which runs off Congress.
Soon after, Goldman almost nailed a similarly big name for his street. Nightlife impresario Greenberg said he would open a large restaurant at Summer and A streets, but that deal has since fallen through. More recently, Goldman signed up Achilles, a boutique clothier, with a lounge or cafe and nonprofit gallery space, for 281 Summer, a company spokesman said.
Goldman said yesterday he will also have LaMontagne Gallery at 51 Melcher St. And Garrett Harker, who cofounded No. 9 Park and now runs the popular Eastern Standard in Kenmore Square, is looking at space along Summer Street too.
Park said he is happy to hear about progress from the competition over on Summer Street. "We need both Congress and Summer to flourish," he said. "One of the key urban design priorities should be how to connect the two streets."
One major difference between the two streets is width. At 76 feet, Summer is 16 feet wider; the narrower Congress has a more human scale to it. Congress's buildings are five to six stories tall, compared with Summer Street's eight or so. Moreover, Summer Street buildings have an even taller feel, because the street was elevated when built so trains could pass underneath.
"Summer is somewhat more of a major thoroughfare," said Robert N. Kenney, who spent 34 years presiding over Boston Wharf's holdings before the firm sold off its buildings and went out of business. "In our minds, Summer did not have the charm of Congress Street."
Goldman acknowledged he has to "create a warmth and human quality to a vehicular raceway" that is Summer Street. "The neighborhood has to have points of discovery," he said.
Meantime, the commercial real estate market is so hot that both developers have already sold some of their buildings. Park has sold five of his original 17 buildings or lots. Goldman, who also owned 17 properties, has sold three buildings, including the one with the Boston Wharf Co. sign on it, and has three more on the market.
Jim Apteker, chief executive of Longwood Events, has leased space in Channel Center, close to Summer Street, to hold weddings and private parties. He thinks its proximity to the new convention center could make it a tourist magnet.
But overall, the father of a 17-month-old girl declares that "Congress Street is the hands-down winner. Its proximity to the Children's Museum makes Congress Street the hippest place in town."
Thomas C. Palmer Jr. can be reached at
tpalmer@globe.com.