It's unabashedly of its time, isn't it?
Makes no effort to "resorting to inventing a back-story that never occurred".
If it had just continued the same brick bay treatment for two stories, no one would be commenting negatively about it or noticing it. It would be unoriginal but acceptable.
Acceptable to us, acceptable to the public, but perhaps unacceptable to architects, ideologues and theoreticians. They're obsessed with style and its relationship to chronology.
This is modern times, they say, so we have to make things different.
Even at the cost of being "vomit-inducing."