Lewiston, Maine's second largest city.

[Portlander]

Felt that Lewiston finally deserved it's own thread. Today the city revealed it's new marketing logo. The bricks, keystone and color combination were designed to represent the city's industrial heritage and is also a nod to the "brick meets sky" theme. The new brand identity was achieved through participation between businesses, city staff, community leaders, residents and outside perspectives.

 

[Portlander]

Recently completed Harley Block on Lisbon Street.

 

[Portlander]

Not much love for Lewiston on this site, the city is trying to change it's image but the transformation will take time.

 

[Blackbird]

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Recently completed Harley Block on Lisbon Street.

Oof. That's kind of ugly, isn't it?

I like how it goes right up to the street and has storefronts at the base, but the way they try to imitate the depth of older buildings by changing the colors looks sooooo gross.

 

[Portlander]

I agree that it was a limited project as far as it's design elements but it did at least fill a long neglected vacant lot in the center of downtown.

 

[nomc]

I like how it goes right up to the street and has storefronts at the base, but the way they try to imitate the depth of older buildings by changing the colors looks sooooo gross.

Yeah, what's the justification for this?

 

[Dr. StrangeHat]

Yeah, what's the justification for this?

My best guess would be that they tried to draw inspiration from these arched windows from the building on the corner: