Re: Mandarin Oriental
Gucci is latest to sign on at Mandarin
High-end retailers finding right fit at luxury complex
By Jenn Abelson
Globe Staff / August 29, 2008
Gucci is ditching ritzy Copley Place for even swankier digs this fall at the new uber-luxury condominium and hotel complex Mandarin Oriental on Boylston Street.
Gucci is the highest profile tenant to move into the new boutiques at the Mandarin and will be joined by upscale yoga merchant Lululemon Athletica and Italian fine linens purveyor Frette. The $250 million project will also house French restaurants L'Espalier and Sel de La Terre which are scheduled to open in September, several months later than expected because of a fire that swept through the Mandarin's spa and fitness center on the fourth floor this year.
"Gucci is one of the best brands in the world and we're ecstatic with the mix of very high-end shops that truly complement the experience at the Mandarin. Each of those shops is really their own destination," said Robin Brown, a partner with CWB Boylston, which is developing the Mandarin. "Gucci moving here is a pretty significant statement and really makes this part of town the bull's-eye we always intended."
The Gucci space is about 6,750 square feet and will feature full product lines when it opens in November. The new shop will include traditional Gucci materials such as dark rosewood and marble as linchpins in the store's aesthetic, but also include an array of new materials such as ribbed glass, warm polished gold, and smoked mirror and glass, according to the company.
Simon Property Group, which runs Copley Mall, did not return phone calls and e-mail messages seeking comment.
Still, Madison Riley, a retail analyst with Kurt Salmon Associates in Boston, described the Italian icon as "the preeminent luxury brand and its presence in the new complex just reinforces the luxury image of the Mandarin. It's a loss for Copley of a key name and that panache."
Gucci will benefit from the new location and the wealthy, international guests rotating through the Mandarin, but the new location is unlikely to dramatically change shopping patterns among local customers, according to Mike Tesler, president of Retail Concepts, a consulting firm in Norwell.
Frette, which is furnishing all the linens and bathrobes for the Mandarin's hotel rooms, is opening in early October a 2,776-square-foot showroom in the Mandarin that will feature handcrafted linens and upscale accessories for the bed and bath. Founded in 1860 and based in Milan, Frette has provided linens to royalty, the Vatican, and the world's most prestigious trains and ocean liners.
"Guests of the hotel will enjoy our products in the rooms and can take a piece of that experience home with them from our store," Frette's global chief executive Paul Raffin said.
Lululemon, which is providing mats and outfits at the Mandarin's spa and fitness center, will open its own store in the early fall as part of the complex. The 2,800-square-foot boutique will include an extensive array of yoga products, including $96 "Reverse Groove Pants" that are reversible chafe-free sport pants with an inner waistband pocket to stash money and keys.
"With our weekly complimentary in-store yoga classes, community boards, and fitness-minded staff, both the Mandarin Oriental guests and the local community can look to Lululemon for local event schedules, classes, run and bike trails, or just to find a little Zen after a long day," said Gretchen Hibbs, Lululemon Athletica regional community manager.
The Mandarin's retail space will also include a 3,000-square-foot salon, Mizu, launched by Elan Sassoon, son of legendary hair stylist Vidal Sassoon. Opening in the fall, Mizu - Japanese for water - will offer haircuts and coloring starting at $125, and a secret staircase will allow Mandarin guests to slip down unnoticed from the hotel's spa and fitness center.
"You'll never have to leave the Mandarin," Brown said.
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