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I think a lot of Uber's business comes from induced demand, where Uber is so convenient that people use it for trips they never would have used a cab for previously...
I agree.
Uber might have taken 30% from traditional cabs (they say their business is down that much...but how do cabs know that was Uber and not the free Sliver Line from the airport or some other factor?), but I suspect much of the growth is coming from the car people aren't using, or from Zipcar trips not made, or from personal trips that would have been made in any mode but cab.